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Faros provides engineering leaders with visibility and control over AI engineering outcomes, helping them manage costs and maintain policy compliance. The company works with fast-growing tech companies and F500 enterprises to track AI investment impact, diagnose bottlenecks, and continuously optimize operations.
You will be the technical product marketer responsible for positioning Faros in the rapidly evolving AI engineering market. Your audience is engineering leaders and influential engineers who demand authenticity and precision over marketing jargon. You will own core product marketing across messaging, website, launches, campaigns, sales enablement, and content.
Key responsibilities include:
- Building and maintaining core messaging and positioning tied directly to shipped product, evolving the narrative as the market moves
- Writing and owning the website's message architecture and copy as the primary sales tool
- Equipping sales with decks, battle cards, competitive intelligence, objection handling, and demo narratives informed by real call data
- Running product launches end-to-end, controlling messaging, channels, sales materials, and market communication
- Developing quarterly campaign ideas backed by research and partnering with demand generation to execute
- Creating gated assets (industry reports, assessments, calculators, educational content) that drive demand
- Setting and maintaining quality standards across all buyer-facing materials (ads, banners, headlines, emails, social)
- Developing customer proof through case studies, win stories, and testimonials
- Creating shareable content for engineering leaders including reports, blogs, technical narratives, and webinars
- Tracking pipeline impact and adjusting strategy based on campaign and content performance data
The role values craftsmanship over volume, ownership over process, transformational thinking over predictability, intensity over comfort, and principled decision-making over conflict avoidance. You will work directly with the CMO, CEO, and product team, with your work reaching buyers, analysts, and investors within days of completion.
REQUIREMENTS:
- 6+ years in product marketing at dev tools, infrastructure, or AI companies with demonstrated ownership of messaging and launches
- Technical degree in computer science or related engineering field (MBA preferred)
- Early-stage startup experience where you were the marketing infrastructure—self-sufficient, resourceful, able to ship independently
- Proven track record marketing to engineering buyers with demonstrated instincts for what resonates with technical audiences
- Technical depth to read API documentation, follow architecture discussions, and engage engineers without intermediaries
- Strong, fast writing with usable first drafts and polished final work (writing samples required)
- Operational mindset focused on pipeline, conversion, and shipped work with accountability to metrics
- Demonstrated taste in language and design with ability to articulate why something works beyond accuracy
NICE TO HAVE:
- Video skills (scripting, directing short product and social video)
- Experience marketing AI coding tools or competing against them
- Personal use of AI agents with informed opinions on their limitations
