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Salary: USD 138,000 - 255,000 / annual
Reltio, an SAP Company, is seeking a Product Marketing Director to own the product narrative, positioning, and competitive framing for its cloud-native SaaS platform for data unification and master data management. The role is critical in translating Reltio's category-defining innovation into compelling storytelling that resonates with Data and IT leaders, CIOs, and Chief Data Officers.
Key responsibilities include:
• Develop and own the horizontal message hierarchy from category-level positioning through capability messaging, crafted for differentiated personas.
• Ensure messaging and narrative alignment across SAP product teams, serving as a key connection point for Reltio representation in SAP product content, launches, campaigns, and joint go-to-market motions.
• Run the competitive intelligence program end-to-end, including win/loss analysis, to arm field and product teams with differentiated positioning and insights.
• Partner with product teams to define launch narratives and produce launch strategy deliverables in collaboration with go-to-market teams.
• Set the content agenda prioritized by personas and create customer-facing content including presentations, blogs, webinars, thought leadership, demos, and videos.
• Collaborate with demand generation, partner marketing, and digital teams to deliver integrated campaigns that engage prospects and advance them through the sales funnel.
• Shape field enablement by defining positioning, competitive framing, and use cases that translate into scalable content across the GTM organization.
• Serve as a spokesperson and evangelist, presenting at events and webinars, authoring thought leadership, and championing the technology internally and externally.
Reltio was founded on a distributed workforce model and offers flexible work arrangements. The company is trusted by more than 200 of the world's largest brands across life sciences, financial services, healthcare, and technology.
REQUIREMENTS:
• Bachelor's degree in business, marketing, or IT/software-related field (MBA preferred)
• 10+ years of product marketing experience in B2B enterprise software, ideally in technical or platform marketing roles
• Proven ability to craft compelling narratives that engage Data/IT audiences and drive consideration to purchase
• Strategic thinker with demonstrated ability to solve for clear business outcomes and plan programs accordingly
• Strong cross-functional collaboration and influence skills
• Resourceful operator with track record of high-quality execution on multiple projects with tight deadlines
• Outstanding written and verbal communication skills, strong public speaking and presentation abilities
• Familiarity with enterprise SaaS solutions and experience selling to tech leaders
• Strong quantitative and analytical skills with passion for measurement and metrics
• Entrepreneurial spirit and confidence to lead new projects
• Bonus: Knowledge of or experience in life sciences or manufacturing industries
NICE-TO-HAVE:
• Product marketing experience in data management technologies in SaaS
• Experience with SaaS solutions in data management, data governance, AI, and analytics
• Experience working within or alongside SAP or large platform partner/hyperscaler ecosystems
• Familiarity with competitive intelligence tools and methodologies
