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Vitalize is an AI operating system for healthcare labor and capacity management, trusted by leading health systems across the country. The company has raised $31M+ from top healthcare and technology investors.
You'll be Vitalize's first Product Marketing hire, sitting at the intersection of Product, Sales, Customer Success, and Marketing. Your mission is to make it crystal clear what Vitalize does, why it matters, and why health systems should choose the platform.
Key responsibilities:
- Own positioning and messaging: develop clear, differentiated messaging that explains Vitalize's value and competitive differentiation
- Understand customers deeply: build strong knowledge of healthcare leaders' problems, priorities, language, and buying processes
- Know the market: understand competitors, alternatives, market dynamics, and category evolution
- Lead product launches: build strategy and materials for new products and capabilities
- Enable Sales: provide GTM teams with narratives, proof points, competitive intelligence, and sales materials
- Turn customer value into proof: partner with Customer Success and Content to identify and articulate measurable impact
- Bring market insights into Product: ensure customer, competitive, and market insights inform product development and prioritization
- Measure effectiveness: track whether messaging, launches, and enablement are changing customer understanding and driving wins
This is a hands-on role. You'll spend time with customers, learn the product deeply, develop strong market perspectives, and ensure everyone from Sales to prospective customers can clearly articulate Vitalize's value.
The company culture emphasizes four values: Push the Car (step in regardless of role, own problems end-to-end), Premier 1K (show up for customers, visit sites in first month), Run Towards the Ugly (candor over comfort, name problems first), and Think Bigger Fridays (see gaps, fill them, no permission required).
Benefits include medical/dental/vision insurance, 401(k) with company match, flexible PTO, unlimited travel budget for customer visits, bi-annual company off-sites, free in-office meals, $5,000 relocation bonus, desk setup reimbursement, commuter benefits, monthly gym/wellness stipend, and office in Jackson Square.
REQUIREMENTS:
- 5+ years of product marketing experience, ideally in B2B SaaS, healthcare, or another complex enterprise category
- Exceptional ability to understand complicated products and make them simple
- Strong customer instincts and genuine curiosity about how buyers think and make decisions
- Experience developing positioning, messaging, launches, and sales enablement
- Strong analytical instincts and comfort using customer and market data to form a point of view
- Experience partnering closely with Product, Sales, Customer Success, and executives
- Excellent writing and communication skills
- High ownership and comfort operating without an established playbook
- Healthcare experience is a plus, but curiosity and the ability to quickly become an expert matter more
