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Airwallex is an AI-native financial operating system serving over 676,000 businesses globally, including McLaren Racing, Qantas, SHEIN, and TikTok. The company operates as a regulated backbone for global payments with 85+ licenses and presence across North America, Europe, the Middle East, and Asia-Pacific.
T:0 is Airwallex's autonomous accounting infrastructure team, focused on making finance run itself by enabling continuous book closing, reconciliation, and reporting. This is a small, elite, builder-focused team operating at startup speed with scaled company infrastructure and distribution.
As Product Marketer for T:0, you will own all messaging and positioning for the product line. Your responsibilities span the full marketing spectrum: conducting continuous customer research and win/loss analysis; developing core narrative and messaging frameworks; writing all website copy; creating product content including walkthroughs, explainers, and demo videos; running product launches with repeatable motion; owning blog and SEO content strategy; writing the T:0 newsletter; maintaining competitive intelligence; building sales enablement materials (one-pagers, battlecards, objection handling); owning pricing and packaging strategy; and collecting and deploying customer proof points.
You will work directly with the CEO, Product teams, Chief of Staff, Growth Marketer, and Founding GTM hire. This is a production role requiring both strategic thinking and hands-on execution—in a given week you might rewrite the homepage, cut a product walkthrough video, draft the newsletter, build competitive one-pagers for live deals, and conduct customer interviews.
REQUIREMENTS:
Minimum Qualifications:
- 5+ years in product marketing or adjacent role where you personally owned positioning and shipped resulting assets
- Exceptional writing ability (primary evaluation criterion; writing samples and exercise required)
- Demonstrated high output track record; ability to walk through 90-day shipping volume and velocity
- Real customer research experience with documented examples of insights driving messaging changes
- Ability to engage deeply with technical products; no finance/accounting background required but must understand how things work rather than staying surface-level
- Ability to operate without a brief; self-directed prioritization
Preferred Qualifications:
- Fintech, accounting, or founder-finance-stack experience
- Experience as first or only product marketer at a company
- Comfortable recording and lightly editing product videos
- Aggressive use of AI tools for research, drafting, competitive monitoring, and content iteration
- Experience marketing to founders and early-stage operators