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Backcountry is expanding its services business—ski and snowboard mounting and tuning, bike protection film, and mobile bike service—which is already substantial and one of the fastest-growing parts of the company. As Product Manager, Services and App, you will own the complete product experience driving this growth, from customer discovery and booking through post-service follow-up. You will also own the Backcountry mobile app, transforming it from a convenience feature into a meaningful revenue channel.
In this lean team environment, you will own significant scope and move fast with full end-to-end responsibility. Success at six to twelve months means services growth ahead of plan, a booking experience that is easy to find and buy, and an app customers keep coming back to.
Key responsibilities include:
Services (Primary Focus):
- Own the product vision, roadmap, and execution for the services business covering discovery, scheduling, pricing, payment, status updates, and post-service follow-up.
- Build the attach path so customers buying skis, bikes, or boards are offered the right service at the right moment online, in the app, and in store.
- Treat scheduling and capacity as product problems: manage appointment availability, technician capacity, turnaround times, and customer experience when capacity is booked out.
- Partner with shop teams, technicians, and mobile service operations to ensure online offerings can be delivered on time and at quality.
- Support expansion of services into new categories, markets, and delivery models, building scalable experiences rather than one-off solutions.
- Define the services funnel, metrics, and levers that drive growth.
Backcountry App:
- Own the app roadmap post-launch, including retention, engagement, app-exclusive experiences, notifications, lifecycle messaging, and release cadence.
- Grow the app from a convenience for existing customers into a channel driving meaningful incremental revenue.
- Work with the app platform partner and engineering to ship quickly without compromising quality or store review standing.
Across the Role:
- Define success metrics for every initiative, instrument them properly, and use experimentation and data to decide what to build next.
- Take on additional high-impact product work as company priorities shift.
- Partner across engineering, design, merchandising, marketing, analytics, retail, and operations to turn business goals into shipped product.
Requirements:
- 3–5+ years of product management experience.
- Experience with a product tied to real-world operations—services, bookings, scheduling, appointments, fulfillment, or a marketplace with supply constraints.
- Experience owning a consumer mobile app or a commerce product with a meaningful mobile surface, including familiarity with retention and engagement metrics and app release cycles.
- Demonstrated revenue or conversion impact with measurable results.
- Strong analytical and experimentation skills, with experience using GA4, Looker, SQL, or similar tools.
- Ability to ship iteratively and maintain momentum through rapid release cycles.
- Excellent communication skills and ability to influence cross-functional stakeholders, including field and shop teams.
Preferred Qualifications:
- Hands-on experience using AI tools within product workflows—pulling live context from project and documentation tools, prototyping instead of slide-decking, and automating repetitive work.
- Experience scaling a services or attach revenue stream alongside a core product business.
- Experience working with technicians, installers, or a mobile workforce.
- Experience with mobile lifecycle messaging and push notification strategy.
- Background in outdoor, snowsports, cycling, or powersports retail.
