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Plaid is seeking a Product Manager for its Consumer Identity team to own all consumer-facing identity and authentication surfaces. This is a high-impact role within Plaid's Consumer team, which owns Link (Plaid's flagship product used by over half of all US adults) and is building Plaid's first B2C product—both top business priorities.
Key Responsibilities:
- Own the consumer identity strategy on Plaid, including user authentication (UX and risk models)
- Launch a surface for users to manage their connections and permissioning across traditional fintech and agentic fintech applications
- Lead company-wide workstreams to establish a first-party relationship with consumers
- Build the roadmap around creating deeper, richer consumer profiles on Plaid
- Define quarterly and half-year goals and partner with cross-functional teams to execute
- Drive prioritization, execution, and iteration through data and consumer feedback
- Partner with design, research, data science, ML, legal, and compliance teams
The role requires someone who thrives in a high-ownership, high-velocity culture, speaks their mind regardless of level, and can develop clear perspectives in areas of ambiguity. You should have strong opinions on both UX and data.
Requirements:
- 5+ years building product at consumer-facing companies
- Demonstrated experience evolving a company's user authentication stack from simple to complex, with ability to articulate key product decisions and tradeoffs
- Track record of launching changes that drove meaningful outcomes at B2C companies
- Significant experience with growth-adjacent work involving UX and ML changes
- Successfully led workstreams requiring alignment across large stakeholder groups
