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Salary: USD 180,370 - 212,200 / annual
Coinbase is seeking a Product Manager II for Growth to own the end-to-end notifications platform spanning push, in-app, and email channels. This role sits within the Consumer & Business product group and focuses on driving user engagement and retention by delivering the right message to the right user at the right time.
You will own the product roadmap for Coinbase's notifications platform, balancing infrastructure investment with growth experimentation. Key responsibilities include:
• Owning the product roadmap across push, in-app, and email channels, balancing infrastructure investment with growth experimentation
• Driving measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies
• Partnering with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue
• Leading experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale
• Shaping long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities
Coinbase is a remote-first company with quarterly in-person working sessions called "surges." The environment is intense and mission-driven, focused on increasing economic freedom through cryptocurrency and blockchain technology.
REQUIREMENTS:
• 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users)
• Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation
• Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management
• Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support
• Ability to utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
