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Kraken, a leading crypto and open finance platform founded in 2011, is seeking an experienced CRM Product Manager to own the product strategy and roadmap for sales tooling across its B2B organization. This role sits at the intersection of product strategy, sales operations, and technology, responsible for defining how Salesforce and complementary platforms support Kraken's go-to-market teams.
You will own the complete CRM product lifecycle: establishing vision and strategy, prioritizing competing stakeholder needs, translating sales and business requirements into scoped product work, and partnering with engineering and technical teams on implementation. Key responsibilities include leading intake and prioritization processes for CRM requests, driving product coherence across multiple sales platforms, and identifying opportunities to solve systemic challenges at scale rather than one-off requests.
You'll work directly with sales leaders and end users to understand friction in workflows such as lead management, account management, pipeline progression, forecasting, and data quality. You'll write clear product requirements and specifications, act as a trusted partner to Sales, Engineering, Operations, and leadership, and help define what a high-performing CRM ecosystem looks like for Kraken's B2B organization.
The ideal candidate combines strong product management fundamentals with practical Salesforce fluency. You understand how sales organizations operate, can distinguish between product, process, data, and technology challenges, and are comfortable navigating competing priorities. You have hands-on knowledge of Salesforce Sales Cloud (objects, record types, flows, assignment rules, declarative configuration) sufficient to scope solutions and challenge assumptions, while partnering with administrators and engineers for implementation.
This is fundamentally a product and strategy role focused on creating scalable solutions, improving CRM adoption and data quality, and supporting the evolution of Kraken's sales technology ecosystem as the organization scales.
