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Kraken, a leading crypto and open finance platform founded in 2011, is seeking an experienced CRM Product Manager to own the product strategy and roadmap for sales tooling across its B2B organization. This is a strategic product role focused on defining how Salesforce and other sales technologies support Kraken's go-to-market teams.
You will own the CRM roadmap and prioritization across multiple B2B sales teams, partnering with Sales, Engineering, Operations, and leadership to translate business needs into scalable product solutions. Key responsibilities include establishing a clear vision for sales technology, creating consistency across platforms and processes, and serving as the first point of assessment for incoming CRM needs.
You will lead prioritization across competing stakeholder needs, making data-informed trade-offs and sequencing work against delivery capacity. You'll establish scalable intake and prioritization processes, drive product coherence across multiple CRM platforms, and partner directly with sales leaders to understand friction in workflows such as lead management, account management, pipeline progression, and forecasting.
This role requires translating sales and business needs into product requirements rather than one-off solutions, identifying opportunities to solve recurring challenges at scale. You'll write clear product requirements, user stories, and specifications that enable administrators and engineers to execute effectively. Strong Salesforce Sales Cloud knowledge is essential—you should understand objects, fields, record types, flows, assignment rules, permissions, and declarative configuration to accurately scope solutions.
You'll act as a trusted partner to Sales, Engineering, Operations, and leadership, facilitating trade-off discussions and maintaining alignment on roadmap priorities. You'll also identify opportunities to improve CRM adoption, data quality, workflow consistency, and sales productivity through thoughtful product and process improvements, while supporting the evolution and consolidation of Kraken's sales technology ecosystem.
