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HappyRobot is an AI infrastructure platform enabling enterprises to build and orchestrate autonomous AI workforses. Founded by Y Combinator (S23) and backed by a16z, Base10, Prysm Capital, and Eurazeo with over $200M raised, the company powers critical operations for global enterprises. The platform is battle-tested in demanding environments like logistics, with proprietary voice stack, models, and orchestration layers.
You will own how the product is understood, positioned, and adopted in the market, working directly with the CTO and Head of Product. This is a ground-up function-building opportunity for a creative, high-judgment marketer with excellent taste and a high bar for quality.
Key responsibilities include:
- Positioning & Narrative: Own product description and messaging. Translate complex capabilities into clear, compelling stories for each audience, maintaining consistency across website, launches, and sales conversations.
- Launches: Run product and feature launches end-to-end. Partner with Product and Engineering on timing and messaging; enable Sales and field teams with narrative, assets, and materials on day one.
- Growth & Distribution: Identify and test channels reaching your audience. Work on activation, onboarding, and conversion messaging; run funnel experiments and double down on what works.
- Customer & Market Insight: Regularly engage with users and customers to understand needs, objections, and mental models. Track competitors and broader landscape; bring insights into product and marketing decisions.
You are a creative with strong product and design sense, high quality standards, and clear, persuasive writing. You have technical intuition to engage in product discussions and push back thoughtfully—not necessarily an engineer, but fluent in how the product works. You balance strategic work (positioning, narrative) with hands-on execution (assets, channel testing, experiments). You thrive building something new with a small team, moving fast with high ownership.
Requirements:
- 4+ years of experience in product marketing, growth, or related role (product management, consulting) at high-growth B2B SaaS, AI, or developer-focused company
- Track record of launching products or features from start to finish, with strong writing and copywriting skills
- Experience working across Product, Engineering, and Sales or GTM teams to align on a single message
- Ability to balance strategic work (positioning, narrative) with hands-on execution (assets, channel testing, experiments)
