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StockGro is India's leading stock market advisory and research platform, serving 35M+ users with SEBI-registered experts and proprietary AI. The company is expanding into the GCC region and has raised ~$110M from marquee investors including General Catalyst, BITKRAFT Ventures, and SBI Investments.
You will own growth and engagement outcomes across the full user lifecycle. This is a high-visibility product role focused on ensuring users understand StockGro's value proposition, stay engaged with the platform, and grow into high-value customers.
Key responsibilities include:
**Lifecycle & Automation**: Design and build automation workflows across acquisition, activation, retention, referral, and revenue stages. Create and execute playbooks that introduce users to new and existing features via in-app messaging, campaigns, and communication touchpoints.
**Growth & Experimentation**: Analyze user journeys and funnel data to identify drop-off points and opportunities. Run A/B tests on funnel and traffic enhancements to drive measurable KPI impact. Partner with product, design, and cross-functional teams to improve acquisition, engagement, retention, and reactivation.
**Performance & Optimization**: Track KPIs across triggered campaigns and automation workflows. Convert data into specific, actionable recommendations. Optimize spend and effectiveness across push, email, SMS, and WhatsApp channels.
You'll work in a lean, close-knit team with direct ownership over growth outcomes, not just a slice of a funnel. You'll have real autonomy to test and ship ideas fast, working directly with leadership on a product used by millions of retail investors.
Required: 4+ years in growth marketing, lifecycle marketing, product marketing, or similar roles. Strong hands-on experience analyzing funnels and user journeys. Proficiency with CRM/marketing automation tools (WebEngage, MoEngage, CleverTap, or similar). Sharp analytical mindset paired with creative instincts. Comfort with ambiguity and ownership in a fast-moving team. A strong inclination toward capital markets and understanding of retail investor behavior is valued.
