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Salary: CAD 151,200 - 204,500 / annual
Jobber is a rapidly growing Canadian SaaS platform serving small home service businesses (plumbers, painters, landscapers, etc.) with tools for quoting, scheduling, invoicing, and payments. The company is expanding aggressively into fintech—a core strategic priority—with products like Jobber Capital and Bookkeeping, and plans for additional financial offerings.
You will join the Fintech team as Principal Product Marketing Manager, reporting to the Fintech Marketing Group Lead. This is a career-defining role owning product marketing and go-to-market strategy for Jobber's fintech new bets. You will take these businesses from early signal to scaled, revenue-generating lines of business, setting strategy and leading end-to-end execution.
Key Responsibilities:
- Own product marketing and GTM strategy: Define ideal customer profile, positioning, value proposition, and messaging for Capital, Bookkeeping, and emerging financial products. Build launch and channel strategies to drive adoption and growth.
- Lead cross-functional GTM execution: Build integrated plans across lifecycle, in-product, web, Sales, Customer Success, and partner channels. Align stakeholders, timelines, audiences, and messaging; coordinate execution and post-launch optimization.
- Be the voice of the customer: Lead research with customers, prospects, and partners to understand financial workflows, needs, and purchase barriers. Translate insights into GTM decisions and product/commercial recommendations.
- Test, measure, and scale: Partner with Product and Commercial on proposition tests, beta programs, and early-access initiatives. Define GTM success metrics with Analytics, evaluate results, and recommend refinements or expansions.
- Partner on monetization and risk: Bring customer and market insight to pricing, packaging, and promotional decisions with Commercial, Product, and Finance. Work with Risk, Legal, Compliance, and capital partners to ensure messaging accurately reflects eligibility, terms, and benefits.
- Influence and lead across Jobber: Communicate GTM recommendations clearly, align senior stakeholders and channel teams around shared outcomes, and mentor other product marketers to strengthen fintech marketing.
- Key partnerships: Product Management, Commercial, Marketing, Finance, Analytics, Sales, Customer Success, Risk, Legal & Compliance, and external capital partners.
Requirements:
- Extensive experience in B2B SaaS or fintech marketing, with deep product marketing expertise and a track record of owning product marketing and GTM strategy accountable for adoption and revenue outcomes.
- Proven success launching new products or businesses, establishing product-market fit, and scaling them into significant revenue streams.
- Experience marketing financial products (e.g., lending/capital, bookkeeping/accounting, payments, banking), including working within regulatory and compliance constraints.
- Strong commercial acumen: comfortable building business cases, sizing markets, modeling pricing and unit economics, and making investment trade-offs.
- Deep analytical skills—ability to turn ambiguous data into insights and insights into decisions and action.
- Comfort operating in unfamiliar territory with courage to act in high-risk, high-impact, uncertain situations and set direction where none exists.
- Exceptional communication and influence—trusted by senior leadership and able to align cross-functional teams around shared outcomes without direct authority.
- Leadership within the team: mentor others, seek and give candid feedback, and model collaboration across Jobber.
- Bonus: Experience marketing to SMB or home service audiences, or in embedded finance on a vertical SaaS platform.
