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Salary: USD 213,100 - 319,700 / annual
F5 is seeking a Principal Product Manager to lead the vision, strategy, and execution of Salesforce Partner Relationship Management (PRM) and next-generation partner experience capabilities. This role shapes how partners engage, sell, and succeed with F5's platform.
You will own the end-to-end Salesforce PRM and Experience Cloud roadmap, delivering a unified partner journey across onboarding, enablement, deal registration, marketing development funds (MDF), incentives, and support. You'll translate complex reseller and distributor workflows into scalable digital solutions and optimize key channel processes such as partner quoting, deal protection, tier management, MDF approvals, and co-marketing.
Key responsibilities include:
- Product Leadership: Own the complete Salesforce PRM roadmap and deliver a unified partner experience across the entire lifecycle.
- Partner Channel Expertise: Optimize channel processes and enable automation that supports reseller–distributor collaboration and revenue attribution.
- Data-Driven Tiering and Incentives: Design and operationalize automated tiering and incentive models using data from CRM, CPQ, finance, and enablement systems.
- AI Integration: Integrate predictive and conversational AI within Salesforce PRM to deliver intelligent deal scoring, personalized enablement, and MDF optimization.
- Cross-Functional Collaboration: Partner with Channel Sales, Programs, Marketing, Finance, and Operations to ensure the PRM ecosystem is scalable and compliant.
- Execution: Lead Agile product execution, prioritizing backlogs, and coordinating with engineering and stakeholders.
- Integration Quality: Ensure seamless interoperability between PRM, CPQ, Sales Cloud, Service Cloud, and Marketing Cloud.
- Stakeholder Management: Serve as the primary advocate for partner needs and communicate updates across leadership and partner teams.
F5 is transforming its digital ecosystem to enable seamless partner collaboration and data-driven engagement, helping its global partner community of resellers, distributors, MSPs, and alliances co-sell and grow.
REQUIREMENTS:
- 10+ years of progressive product management experience, including at least 5 years in partner or channel ecosystems within enterprise or SaaS platforms
- Proven expertise in Salesforce PRM, Experience Cloud, and Sales Cloud, with success delivering partner onboarding, deal registration, incentive, and MDF management capabilities
- Deep understanding of partner business models, including reseller, distributor, and alliance structures, and how they translate into scalable CRM and PRM solutions
- Demonstrated success defining and executing data-driven tiering and incentive frameworks integrated with CRM, CPQ, financial, and learning systems
- Strong background in Agile product development, including sprint planning, backlog management, and cross-functional collaboration for complex global programs
- Proven ability to lead large-scale PRM or channel transformations that enhance partner experience, engagement, and operational efficiency
- Excellent analytical, communication, and storytelling skills, with the ability to influence senior leadership and drive alignment across business and technology teams
- Bachelor's degree in Business, Computer Science, or Information Systems; MBA preferred
PREFERRED QUALIFICATIONS:
- Experience with AI and ML for partner enablement, predictive tiering, or conversational support
- Familiarity with integrating PRM with LMS, incentive, MDF, and co-marketing systems
- Knowledge of third-party PRM accelerators such as Impartner, Allbound, Seismic, or Coveo
- Experience delivering global partner programs with dashboards, gamification, and analytics-driven engagement
- Ability to navigate complex stakeholder environments and scale systems in a global, multi-cloud organization
