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G2 is the world's largest software marketplace, recently unified with Capterra, SoftwareAdvice, and GetApp to create a comprehensive B2B software insights platform serving 200M+ annual visitors with 6M+ verified reviews. The company is transforming how software buyers and sellers make decisions in the age of AI.
This Principal Product Manager role leads product strategy across G2's full Content portfolio—spanning research, content, and AI-enabled experiences. You will own the end-to-end product system that turns G2's proprietary market evidence and customer voice into coherent, trustworthy content products.
Key responsibilities include:
**Portfolio & Strategy**: Define the product strategy and roadmap for the entire Content portfolio, translating customer and market demand into sequenced product bets and evidence-based portfolio decisions. Determine how current and future capabilities fit into a coherent customer experience while maintaining editorial independence.
**AI-Native Content Operations**: Build the product system that leverages G2 evidence and customer objectives to create high-quality, reusable content across formats and channels. Apply AI to research, creation, enrichment, personalization, approvals, distribution, and measurement. Design structured content, metadata, and workflow capabilities while maintaining human control layers for strategy, claim substantiation, and brand safety.
**Distribution & Measurement**: Connect content creation, distribution, activation, and measurement into a seamless experience. Use customer and performance signals to improve product decisions. Run discovery and testing to validate customer value before scaling.
**Trust & Commercial Leadership**: Protect editorial independence—customers may sponsor or distribute content but cannot buy conclusions or favorable coverage. Set clear decision rights across Product, Editorial, Research, Creative, and commercial teams. Align cross-functional teams on end-to-end experience and define focused product, customer, business, and trust metrics.
You will partner with go-to-market, Finance, RevOps, Legal, Engineering, Data, Research, Editorial, Creative, and Marketing teams to deliver coherent customer outcomes while preserving the independence and trust that make G2 evidence valuable.
