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Novo is a Series B fintech startup on a mission to revolutionize small business banking in the US. We're building a modern operating system for SMBs—think iOS for business banking—with integrated tools for payments, international transfers, cash flow management, and transaction tracking. We've already helped thousands of organizations access simpler, more powerful business banking.
You'll own paid acquisition across Google Ads, Meta, and other programmatic channels as a hands-on individual contributor. This is a day-to-day execution role where you'll be equally comfortable in campaign platforms and spreadsheets, directly driving new customer growth for our core products.
Key responsibilities:
• Build, launch, and manage campaigns across Google Ads (Search, Demand Gen, Mobile UAC), Meta, and other paid/programmatic channels
• Optimize daily budget allocation across channels and campaigns; make data-backed cases for spend shifts based on performance
• Set up and maintain tracking infrastructure (UTMs, pixels, conversion APIs) so every dollar ties back to a measurable result
• Monitor campaign performance daily against targets (CAC, ROAS, CPA, signups) and report on a recurring cadence
• Analyze performance trends, identify what's working and what isn't, and develop clear optimization plans (bid adjustments, audience changes, budget shifts, creative swaps)
• Build and maintain dashboards and reporting for stakeholder visibility
• Run a structured testing agenda across audiences, creative, bidding strategies, and landing pages
• Partner with design and creative teams to brief, launch, and iterate on ad creative at scale
• Collaborate with Strategy & Analytics, design, and lifecycle teams to ensure tracking accuracy and alignment with broader marketing initiatives
• Communicate campaign performance and budget decisions clearly to non-paid-media stakeholders
• Build custom AI workflows to streamline operations and generate deeper insights faster
Novo has offices in NYC and India, with a growing distributed team across Latin America. We offer learning and development budgets, a mission-driven culture, and the opportunity to work with modern technologies and architecture patterns.
REQUIREMENTS:
• 3+ years of hands-on experience running paid campaigns on Google Ads and Meta Ads Manager, with exposure to other programmatic channels
• Proven track record owning budget allocation, pacing, and making data-backed decisions on spend shifts
• Strong analytical skills: comfortable in spreadsheets, pulling your own reports, and translating data into actionable next steps
• Familiarity with using AI to build custom analyses and workflows
• Sharp attention to detail across campaign setup, tracking, budgets, and reporting
• Experience with campaign and conversion tracking fundamentals (UTMs, pixels, conversion APIs, GA4 or similar)
• Self-starter mentality: comfortable driving a testing roadmap and daily campaign management with minimal oversight
• Excellent written and verbal communication skills; ability to explain performance and recommendations to non-paid-media stakeholders
• Experience working cross-functionally with design, analytics, and growth teams
• Fluent in English
NICE TO HAVE:
• Experience in fintech, startup, or other high-growth environments
• Familiarity with additional programmatic/DSP platforms (e.g., The Trade Desk) or paid social beyond Meta (TikTok, LinkedIn, Reddit)
• Experience with BI tools (Metabase, Looker, Tableau) for building performance dashboards
