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Salary: USD 130,000 - 140,000 / annual
Optery is seeking a Performance Marketing Manager to own and scale the company's paid acquisition engine across multiple channels including Google (Search, Performance Max, YouTube), Meta (Facebook and Instagram), Reddit, TikTok, and emerging platforms. You'll manage campaigns for both consumer subscriptions (B2C) and Optery for Business (B2B demand generation), with clear acquisition cost and revenue targets.
Key responsibilities include:
- Day-to-day management of paid campaigns across all channels, handling setup, targeting, bidding, and budget pacing
- Building and executing a testing roadmap across audiences, creative, offers, landing pages, and bidding strategies
- Collaborating with designers and creators on ad creative, including UGC-style video content
- Allocating budget across channels based on acquisition cost, payback, and incrementality metrics
- Owning tracking and attribution hygiene with the analytics team (pixels, conversion APIs, UTMs, offline conversions)
- Leading affiliate partnerships program: recruiting partners, setting offers and commissions, supplying creative, monitoring performance and brand compliance
- Weekly performance reporting and translating results into actionable recommendations
- Scouting and piloting new channels (connected TV, podcasts, app networks, LinkedIn) when justified by the numbers
Optery is a fully remote global team, though this role requires working regular U.S. business hours (Eastern, Central, Mountain, or Pacific time zones).
Requirements:
- 5+ years of hands-on experience running paid acquisition across multiple channels, ideally including search plus at least one social platform (Google Ads, Meta Ads Manager, Reddit Ads, TikTok Ads Manager)
- Performance mindset: think in acquisition cost, conversion rate, payback, and lifetime value; ability to explain campaign performance
- Comfort with analytics and attribution tools (GA4, Amplitude, Looker Studio)
- Creative eye: understand what makes scroll-stopping ads on each platform; ability to write sharp creative briefs
- Some exposure to affiliate or partner marketing and associated platforms (PartnerStack, Impact, or similar)
- Organized and self-directed; able to manage multiple campaigns and partner conversations in a remote environment
- Bonus: experience with consumer subscriptions, B2B demand generation, or privacy/security products
