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HappyRobot is an AI infrastructure platform enabling enterprises to build and orchestrate autonomous AI workforces that make decisions, take action, and run operations across enterprise systems. Backed by a16z, Y Combinator (S23), Base10, Prysm Capital, and Eurazeo with $150M+ raised, the company powers critical operations for global enterprises.
You will lead HappyRobot's paid acquisition strategy as the first dedicated performance marketing hire on the Growth team, reporting directly to the Head of Growth. This is a hands-on-keyboard role with a clear path to building and managing a team as the function scales.
Key Responsibilities:
- Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels targeting enterprise and operations buyers
- Own campaign planning, budget allocation, optimization, and reporting end-to-end
- Build and manage a testing roadmap across channels, audiences, and creative to reduce CAC and improve ROAS
- Partner with design and content teams to create high-converting ad creative and landing pages
- Set up and maintain tracking, attribution, and performance dashboards for company-wide visibility
- Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
- Test and scale new channels as the company's audience and go-to-market motion evolve
- Lay groundwork for a performance marketing team and hire/manage as budget and scope grow
The role emphasizes extreme ownership, craftsmanship, speed with focus, and first-principles thinking. You'll work in a high-talent-density environment with autonomy and clear accountability for results.
Requirements:
- 4+ years managing performance marketing campaigns, ideally in B2B or enterprise SaaS
- Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
- Strong analytical skills with deep understanding of attribution, tracking, and experimentation
- Comfort in fast-paced environments with shifting priorities and high urgency
- Ability to write concise, effective ad copy and collaborate with designers and landing page teams
- Good taste and basic design skills; comfort leveraging AI tools for speed
Nice to Have:
- Experience marketing to logistics, supply chain, or industrial/operations-heavy enterprise buyers
- Experience scaling paid channels from early traction to meaningful, repeatable spend
- Prior experience building and managing a performance marketing team
- Familiarity with marketing automation and attribution tools (HubSpot, Salesforce, GA, tag managers)
