SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: CAD 100,000 - 180,000 / annual
Starform is a game studio developing Metalstorm, a fast-paced 5v5 F2P multiplayer air combat game with a growing global community. The company is seeking a Performance Marketing AI Content Strategist to drive player acquisition through innovative creative production.
In this role, you will own the end-to-end process of identifying creative opportunities, developing concepts, storyboarding ideas, and bringing them to life using AI tools, gameplay capture, and innovative content creation workflows. This is not a traditional video editing role—you'll combine creative intuition with data-driven testing to maximize advertising performance.
Key Responsibilities:
- Execute and deliver high-quality, AI-native and hand-edited creative using generative content, in-game footage, and traditional editing/motion graphics software
- Experiment with emerging AI models and workflows to unlock creative possibilities beyond traditional production methods
- Ensure creative meets visual standards and is correctly formatted for deployment across ad networks
- Build repeatable processes that increase speed, variety, and volume of creative production
- Independently generate compelling advertising concepts based on gaming audiences, internet culture, and platform trends
- Develop creative hypotheses and structured testing plans in collaboration with the Performance Marketing team
- Use performance data (CTR, CPI, conversion, ROAS) to inform creative decisions and iterate
- Stay ahead of emerging trends in gaming advertising, internet culture, and AI-enabled content creation
- Document successful workflows and creative learnings for team scalability
- Partner with internal and external content producers, providing briefs and creative direction
What Success Looks Like:
- AI-enabled workflows that meaningfully increase creative speed, variety, and output
- A steady pipeline of high-potential concepts grounded in audience insights and game knowledge
- Consistent delivery of polished, platform-ready creative across target ad networks
- More credible creative experiments reaching testing with reduced production bottlenecks
- A disciplined cycle of testing and learning that improves advertising performance
Requirements:
- AI fluency and active experimentation with AI-powered creative tools; eagerness to explore and learn new workflows
- Executional capability to independently turn ideas into hooks, storyboards, sequences, and finished creative assets
- Experience with video editing, motion graphics, gameplay capture, and generative media tools
- Exceptional creative instincts and ability to identify compelling content opportunities
- Native online sensibility; understanding of internet culture, gaming communities, platform conventions, and emerging trends
- Performance orientation; understanding that creative must serve business objectives and influence acquisition metrics
- Passion for games and understanding of what makes games compelling
- Experimental mindset; comfort with hypothesis testing, learning from results, and evidence-based iteration
- Ownership and initiative; ability to identify opportunities and move ideas forward independently
- Adaptability and comfort with ambiguity, multiple experiments, and changing priorities
- Strong collaborative communication skills
- Portfolio required with application
