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Solace is a Series C healthcare startup (founded 2022, backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, Signalfire, and IVP) that pairs patients with expert advocates and tools to navigate the U.S. healthcare system. The company addresses a critical gap: 88% of U.S. adults lack the health literacy to navigate healthcare without help.
As Performance Creative Manager, you will build and lead the creative engine behind an eight-figure monthly paid media program. You'll establish a performance creative system with channel-dedicated pods of creative strategists, designers, and video editors working alongside media buyers across Meta, TikTok/AppLovin, and YouTube. This is a builder role requiring fluency in both creative craft and performance data.
Key responsibilities:
- Build, hire, and mentor the performance creative organization (creative strategists, designers, video editors, creative operations) embedded in channel pods alongside media buyers.
- Own creative-driven CPA improvement across all pods.
- Define and run the creative testing framework: concept and variant definitions, weekly production quotas, hit-rate targets, and kill/iterate/scale decision systems.
- Own creative analytics foundation: naming conventions and tagging taxonomy to make winning patterns searchable, measurable, and repeatable.
- Stand up and govern the content library (raw UGC and branded footage, finished-asset archive with performance data, approved-claims and copy library).
- Own the shoot roadmap and external creator/contractor budget: quarterly branded production planning, UGC creator program, and production partner ecosystem.
- Negotiate and own the brand guardrails system—codified rules enabling pod velocity within clear boundaries.
- Own regulatory and legal compliance systems for creative, including approved-claims library and review-lane process appropriate to healthcare.
- Run cross-pod creative review cadence to transfer learnings between channels.
Success means a creative organization shipping winning ads weekly—on brand, compliant, channel-native, and relentlessly tested—where creative drives growth through rising hit rates, falling CPAs, and compounding creative intelligence.
You are a builder who has stood up teams, systems, and processes from scratch. You are fluent in both creative craft and performance data, can give frame-level editor feedback and defend testing budgets in the same meeting. You are a systems thinker who believes velocity comes from infrastructure (taxonomies, libraries, briefs, cadences), not heroics. You thrive in high-growth, mission-driven startup environments.
REQUIREMENTS:
- Direct experience managing creative on $50M+/year in paid media spend.
- Proven track record building and managing creative teams (strategists, designers, editors) of 5+ people, ideally in a pod or embedded model.
- Deep fluency in creative testing at scale: concept/variant frameworks, hit-rate measurement, creative fatigue diagnosis, and iteration systems on Meta, TikTok, and YouTube.
- Experience running UGC creator programs and branded production—briefing, shoot planning, usage rights, and turning raw footage into high-velocity variant production.
- Strong command of creative analytics: tagging taxonomies, creative reporting, and connecting asset-level data to CPA outcomes.
- Experience partnering with brand and legal teams to build guardrails and claims-review systems that protect brand without killing velocity.
- Exceptional organization and attention to detail with ability to manage multiple priorities simultaneously.
- Bias for action—move fast, make sound decisions, thrive under tight timelines.
- Bonus: experience in healthcare or other regulated industries, marketplace business, or fast-paced startup environment.
- Must be based in the United States.
