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Salary: USD 130,000 - 140,000 / annual
Optery is seeking a Performance & Affiliate Marketing Manager to own the company's paid acquisition engine and affiliate partnerships program.
You will manage day-to-day paid campaigns across Google (Search, Performance Max, YouTube), Meta (Facebook and Instagram), Reddit, TikTok, and emerging channels. You'll drive acquisition for both Optery's consumer subscription product and Optery for Business (B2B demand generation). Your responsibilities include:
- Planning, launching, and optimizing campaigns against clear acquisition cost and revenue targets
- Building and executing a testing roadmap across audiences, creative, offers, landing pages, and bidding strategies
- Collaborating with designers and creators on ad creative, including UGC-style video for social channels
- Allocating budget across channels based on acquisition cost, payback, and incrementality
- Owning tracking and attribution hygiene: pixels, conversion APIs, UTMs, and offline conversion imports
- Leading affiliate partnerships: recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance
- Reporting weekly on channel performance and translating results into clear recommendations for testing and budget shifts
- Scouting and piloting new channels (connected TV, podcasts, app networks, LinkedIn) when the math supports it
Optery is a fully remote global team, but this role requires working regular U.S. business hours (Eastern, Central, Mountain, or Pacific time zones).
REQUIREMENTS:
- 5+ years of hands-on experience running paid acquisition across multiple channels, ideally including search plus at least one social platform (Google Ads, Meta Ads Manager, Reddit Ads, TikTok Ads Manager)
- Performance mindset: think in acquisition cost, conversion rate, payback, and lifetime value; ability to explain why campaigns work
- Comfort with analytics and attribution tools (GA4, Amplitude, Looker Studio)
- Creative eye: understand what makes scroll-stopping ads on each platform; ability to write sharp briefs
- Some exposure to affiliate or partner marketing and platforms (PartnerStack, Impact, or similar)
- Organized and self-directed in a remote team; able to manage many campaigns and partner conversations without dropping threads
- Bonus: experience with consumer subscriptions, B2B demand generation, or privacy and security products
