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Paytm is seeking a commercially driven Partnerships Manager to build and scale new monetization channels through strategic partnerships for its advertising business. This is a hands-on role spanning the entire partnership lifecycle—from identifying and evaluating potential partners through negotiation, contracting, product/tech integration, launch, and ongoing revenue growth.
Key Responsibilities:
1. Build the Third-Party Publisher Business: Identify and develop relationships with third-party publishers and platforms with monetizable inventory. Develop partnership propositions, commercial models, and go-to-market strategies. Evaluate opportunities based on inventory quality, scale, monetization potential, economics, and strategic fit. Own the full partner lifecycle from outreach through integration, launch, and scale. Collaborate with Product, Engineering, Ad Operations, Data, and other teams.
2. Build New Monetization Partnerships: Identify and develop partnerships across advertising/AdTech, third-party publishers, affiliate/commerce partners, market research and survey companies, demand- and supply-side platforms, and other emerging monetization channels.
3. Commercial Negotiations & Deal Closure: Lead commercial discussions with prospective and existing partners. Structure revenue shares, pricing, and incentive mechanisms that create sustainable economics. Negotiate contracts, SLAs, and partnership terms. Work with Legal, Finance, and internal teams to close agreements and launch partnerships. Own the commercial relationship throughout the lifecycle.
4. Grow and Monetize Existing Partnerships: Develop relationships with existing partners and identify incremental revenue opportunities. Track performance and identify ways to improve revenue, yield, volume, and margins. Build joint business plans with strategic partners. Identify new use cases, inventory, products, or geographies for expansion.
Requirements:
Must-Have:
- 7–10 years of experience in partnerships, business development, monetization, AdTech, affiliate, digital media, publisher partnerships, or related areas
- Strong experience building revenue/monetization channels through external partnerships
- Direct experience working with publishers, advertising partners, affiliate platforms, research companies, AdTech companies, or other digital ecosystem players
- Demonstrated ability to identify, negotiate, and close commercial partnerships
- Strong commercial understanding of revenue share, pricing, margins, yield, incentives, and business economics
- Experience taking partnerships from concept through negotiation, contract, integration, launch, and scale
- Comfortable working cross-functionally with Product, Engineering, Legal, Finance, Operations, and Sales
- Strong analytical and problem-solving skills; ability to use data to identify opportunities and improve partner economics
- Excellent communication, stakeholder management, and negotiation skills
Good to Have:
- Experience in AdTech, digital advertising, or publisher monetization
- Experience with third-party publisher ecosystems and advertising inventory monetization
- Experience with rewarded advertising, offerwalls, surveys/research, affiliate commerce, or performance marketing
- Existing relationships across publishers, AdTech platforms, research companies, or affiliate ecosystems
- Experience in high-growth environments where partnerships are built from scratch rather than managed through established playbooks
