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Salary: USD 151,000 - 161,000 / annual
ReversingLabs, a leader in software supply chain security, is seeking a Partner Marketing Strategist to build and execute a global partner marketing framework. The company recognizes that an increasing share of buying decisions now flows through partners—solution providers, MSSPs, distributors, technology alliances, and hyperscaler marketplaces—but lacks a unified global strategy for marketing to, with, and through this ecosystem.
In this role, you will own the complete global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of pipeline and revenue goals. You'll build and run scalable partner demand generation programs in collaboration with field and growth marketing teams, driving pipeline, awareness, and engagement across the Americas, EMEA, and APJ regions.
Key responsibilities include:
- Defining quarterly joint marketing and enablement strategies with strategic global partners, working hand-in-hand with their marketing teams to build joint go-to-market programs (podcasts, PR, digital campaigns, webinars, co-authored content, joint events).
- Developing a "campaign-in-a-box" model—modular partner campaigns, co-branded assets, and messaging kits that regional teams and partners can localize and deploy.
- Building joint value propositions, integration launch plans, and co-marketing motions with strategic technology partners, hyperscalers, and OEM alliances.
- Managing global market development funds (MDF) strategy end-to-end, tying every dollar to measurable outcomes and reporting returns to partners and internal leadership.
- Setting global partner marketing targets, defining metrics, analyzing performance, and owning accountability for results across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership.
Within the first year, you should establish a global partner marketing plan with named priority partners, a quarterly joint planning cadence, and the first campaign-in-a-box deployed to regional teams. You'll build measurable partner-sourced and partner-influenced pipeline against agreed targets, with cost per opportunity and return on program spend tracked program by program. You'll develop trusted relationships with field marketing, channel sales, and alliance leaders across all three regions, and gain executive-level credibility with marketing leaders at top strategic partners.
The role reports to the Chief Revenue Officer and requires up to 25% travel, including international travel.
**Requirements:**
- 6-8 years of experience in partner or channel marketing with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances.
- Proven track record of driving business and marketing with and through the partner community, with demonstrated results.
- Experience marketing across regions with working understanding of cultural and go-to-market differences between Americas, EMEA, and APJ.
- Breadth across marketing disciplines (field, digital, content, events) with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor.
- Exceptional project management, organizational, and interpersonal skills; excellent verbal, written, and presentation skills; self-starter who manages multiple projects on tight deadlines across time zones.
- Bachelor's degree in marketing, business, communications, or relevant field; fluency in English; willingness to travel up to 25% including international travel.
- AI-forward mindset: embrace AI and emerging technologies to improve efficiency, solve problems, and deliver better results; curiosity and openness to new ways of working and willingness to experiment and help others adopt tools and approaches.
**Nice-to-haves:**
- Built a partner marketing function or motion from the ground up.
- Marketed a category the buyer didn't know they needed yet, using partner storytelling to move the market.
- Credibility with partner executives (CMOs, practice leaders) who will take meetings and make business cases for your solution.
- Shifted a channel's economics from transactional resell toward services, managed offerings, or embedded/OEM motions.
- Ability to defend numbers using partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend metrics.
- Understanding of how regulation and compliance pressure creates channel opportunity.
- Additional language skills beyond English.
