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Qualtrics is seeking an operational, detail-oriented Partner Marketing Programs and Operations Lead to join the Global Partner Marketing team. This role serves as the backbone of partner marketing operations, ensuring seamless program administration across various programs and systems while maintaining operational excellence and delivering reliable data insights.
Key Responsibilities:
- MDF Program Administration: Manage day-to-day administration for Market Development Funds (MDF) programs, including systems management, request workflows, compliance, fund allocation, and performance reporting.
- Sponsorship Management: Assist with global program sponsorship administration, including sponsor operations, asset fulfillment, and coordination for the annual XM Conference.
- Customer Value Stories Management: Own administration of the Customer Value Stories partner program, managing the full intake process from initial submission through review and final approval.
- Partner Communications Administration: Manage global partner communication processes and logistics, including quarterly partner newsletters, partner webinar coordination, and maintaining the global partner communications calendar.
- Partner Marketing Central Management: Maintain, update, and audit Partner Marketing Central to ensure partners and internal teams have access to up-to-date marketing collateral, pitch decks, and enablement tools.
- Qualtrics Survey Administration: Build, maintain, and analyze results from partner marketing surveys, including sponsorship feedback forms, partner marketing intake forms, and MDF request/claim forms.
- Reporting & Analytics Support: Gather marketing data to support weekly operational updates, Pipeline Council reviews, and Quarterly Business Reviews (QBRs).
Success Factors:
- Take initiative and ownership; work autonomously with clear understanding of expected outcomes.
- Global flexibility to balance a global schedule, including occasional APJ calls in the evening and EMEA calls in the morning.
- Data-driven and organized; proficiently utilize CRM, Highspot, PRM, MarTech tools, and reporting platforms.
- Articulate communicator who builds trust across internal global teams and external partner stakeholders.
- Highly structured and adept at managing multiple administrative workflows, intake processes, and schedules simultaneously.
Growth Opportunities:
- Strategic development to expand operational background into broader global partner marketing strategies.
- Build connections across sales, field marketing, partner management, sales operations, and the global partner ecosystem.
- Direct coaching and professional development in partner marketing and MarTech capabilities.
- Potential for growth as you build and scale global partner programs and influence regional go-to-market strategies.
Requirements:
Minimum Qualifications:
- 5+ years of hands-on experience in partner marketing, marketing operations, partner operations, or project management in a B2B environment.
- Direct experience supporting or administering partner programs, such as MDF management, partner portals, or enablement platforms.
- Experience with marketing intake systems, survey software (preferably Qualtrics), and enablement tools (e.g., PRM, Highspot).
- Strong organizational and analytical skills with experience compiling reporting inputs using Salesforce, Google Sheets, Tableau, and Google Slides.
- Proven track record of managing multi-channel communications (e.g., newsletters, webinars, content calendars).
- Bachelor's degree in marketing, business, communications, or equivalent practical experience.
- Ability to work flexible hours to support global calls (morning EMEA / evening APJ) and willingness to travel up to 10%.
Preferred Qualifications:
- Experience working in a global B2B SaaS software environment.
- Background in supporting large-scale 1st-party event sponsorships.
- Experience working directly with partner ecosystems.
