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Sitecore is seeking a Partner Marketing Manager to lead joint marketing initiatives across EMEA and Asia Pacific regions. This role owns the strategy and execution of co-marketing programmes with Sitecore's implementation partners, systems integrators, and international reseller community, translating these relationships into a scalable route to market.
You will build and execute co-marketing campaigns aligned to Sitecore's core FY27 buying motions, including the company's market-leading CMS, SitecoreAI, AI-powered DAM, and Scrunch (AI search). Every campaign will be tied to specific business problems customers are solving and tracked against pipeline and bookings impact.
Key responsibilities include:
- Translating Sitecore's buying motions into partner-ready campaigns, narratives, and assets with consistent tracking
- Developing and managing quarterly marketing plans with systems integrators and implementation partners using webinars, events, digital campaigns, and executive roundtables
- Designing scalable, repeatable marketing programmes and campaign toolkits for international resellers
- Driving pipeline and revenue through partner channels, aligned to regional sales objectives
- Building and maintaining trusted relationships with key partners and reseller leaders
- Coordinating across Field Marketing, Corporate Marketing, Product Marketing, and Sales to adapt global content for partner use
- Tracking programme performance against KPIs and delivering insight-rich reporting
- Managing partner marketing budget, including Marketing Development Funds (MDF) and co-op allocations
The role blends strategic thinking with hands-on delivery, requiring close collaboration with partners, regional sales leaders, and the broader marketing organization.
REQUIREMENTS:
- Minimum 5 years of B2B marketing experience, including direct experience with partner or channel marketing programmes in technology or software
- Experience marketing across multiple international markets (EMEA and/or Asia Pacific preferred) with sensitivity to cultural and market differences
- Ability to build campaigns around solution and outcome-led themes rather than product features
- Demand generation and account-based marketing (ABM) skills
- Analytical and data-driven mindset
- Proficiency with marketing technology: Salesforce CRM, marketing automation platforms, web analytics tools, content management systems, and business intelligence dashboards
- Excellent communication and interpersonal skills with credibility to influence senior partners and internal stakeholders
- Strategic and creative thinking paired with hands-on delivery capability
ADDITIONAL SKILLS THAT COULD SET YOU APART:
- Experience working with global or regional DXP systems integrators and implementation partners
- Experience building reseller or distributor marketing programmes at scale
- Familiarity with Sitecore or other martech and digital experience products
- Understanding of AI-led marketing use cases, including AI search visibility and digital asset management
