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monday.com is seeking a Partner GTM Lead to own the go-to-market strategy for monday agentic CRM across EMEA, based in London. You will report to the Head of Global GTM for monday CRM and work closely with your CRM Partner counterpart in North America.
In this role, you will develop and execute an end-to-end go-to-market strategy tailored to SMB, mid-market, and enterprise customers across EMEA. You'll design and operationalize a partner program that attracts, enables, and scales strategic alliances with system integrators (SIs), global system integrators (GSIs), AI-native implementation partners, and digital marketing resellers (DMRs) focused on CRM transformation.
Key responsibilities include defining and refining monday CRM's value proposition, messaging framework, and competitive positioning—particularly articulating agentic capabilities versus legacy CRM platforms. You'll build sales and partner enablement tools including battle cards, objection handling guides, talk tracks, and ROI calculators for internal teams and partners. You'll collaborate with sales, marketing, and partnerships to identify new revenue opportunities, increase win rates, and improve deal velocity.
You'll also lead cross-functional alignment with Product, Sales, Marketing, and Partnerships teams to ensure the product roadmap, campaign strategy, and partner incentives align with business goals. Additionally, you'll stay on top of EMEA market trends, competitor activity, and customer feedback to inform messaging, product positioning, and strategic decisions.
monday.com is the AI work platform powering ambitious teams, with 250,000+ customers using the platform to bring people, workflows, and AI agents together. monday CRM is the fastest-growing CRM in the world with over 50,000 customers in less than three years since launch, challenging top players with a fresh, innovative approach including a purpose-built agentic workflow layer for modern revenue teams.
REQUIREMENTS:
- 6–10 years of experience in Business Value, Go-to-Market, Product Marketing, or Partner Strategy roles within B2B SaaS
- Deep knowledge of the CRM ecosystem, including AI-native CRM entrants and agentic workflow tooling, with proven experience engaging with SIs and GSIs
- EMEA market experience, ideally UK/London-based or with established EMEA partner networks
- Strategic thinker with ability to connect customer needs, product capabilities, and market opportunities
- Strong communicator who can translate complex ideas into clear, compelling narratives
- Builder mindset, comfortable navigating ambiguity in a fast-moving environment
- Collaborative leader with track record of aligning cross-functional teams
- Familiarity with AI agent frameworks, prompt-based workflows, or CRM automation at the workflow layer
- AI fluency, ideally with examples of agentic building
- GTM background at a sales/marketing tech company, ideally CRM
Nice to have: Personal brand visible on LinkedIn and comfort building in public; existing relationships with EMEA SIs, GSIs, or CRM-focused agencies.
