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Salary: USD 180,000 - 220,000 / annual
Polymarket is the world's largest prediction market platform, enabling individuals to trade on real-world outcomes across politics, economics, sports, culture, and current affairs. The platform aggregated $21B in trading volume in 2025 and is positioned as an alternative news source with ambitions to become a ubiquitous beacon of truth in global media.
You will own and scale Polymarket's paid acquisition across social channels as a Paid Social Manager, reporting to the Head of Performance Marketing within the Growth team. This is a hands-on role with direct accountability for managing significant paid media budgets and driving efficient user acquisition at scale.
Key responsibilities include:
- Managing and optimizing live campaigns across Meta, TikTok, Reddit, X, Snapchat, and emerging channels with full ownership of pacing, budget allocation, and performance against CAC and LTV targets
- Reviewing creative performance weekly, identifying what works, and briefing new concepts to the creative team based on data signals
- Running incrementality and measurement tests to validate spend efficiency and inform budget allocation across the portfolio
- Monitoring and auditing full conversion funnels from ad click through account creation, identifying and fixing drop-off points
- Building and maintaining performance reporting that gives leadership clear visibility into channel mix, spend pacing, and P&L contribution
- Identifying and launching net-new paid channels, documenting learnings, and building playbooks for team execution
- Partnering with creative, product, and analytics teams to connect ad-level performance data to messaging strategy, offer design, and landing page structure
This role sits at a stage where paid social performance has direct and visible business impact. You'll work alongside creative, analytics, and product teams to build a performance engine that matches the company's growth pace.
REQUIREMENTS:
- 4+ years in performance marketing or paid acquisition with hands-on campaign management experience (not oversight only)
- Proven experience managing $50M to $100M+ in annual paid media spend with direct accountability for efficiency metrics
- Deep hands-on experience across Meta, TikTok, Snapchat, Reddit, and X, including campaign setup, audience strategy, and bid management
- Cross-environment buying experience across web and mobile app with understanding of how attribution and optimization differ between channels
- Structured approach to creative testing and iteration, including briefing concepts, setting up tests, and translating results into next-round creative
- Strong analytical foundation with working knowledge of attribution models beyond last-click and experience running or interpreting incrementality tests
- Comfort owning budget decisions and defending them with data in a fast-moving environment
- (Plus) Experience in fintech, trading, or consumer financial products
- (Plus) Familiarity with incrementality testing frameworks such as geo-based holdouts or intent-to-treat analysis
