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Hims & Hers, a leading public health and wellness platform (NYSE: HIMS), is seeking a Paid Media Influencer Analyst to drive influencer-driven advertising performance across Meta and TikTok. This role sits at the intersection of the Influencer/Creator team and Paid Media operations, owning the full lifecycle of influencer content from sourcing and creative optimization through launch, management, and performance measurement.
You will partner directly with the Influencer/Creator team to identify and vet creators whose content and audiences align with Hims & Hers conversion goals across multiple product categories. You'll write and guide paid media briefs to ensure influencer content is optimized for conversion-focused ads, not just organic engagement. Core responsibilities include setting up and launching influencer ads via Meta Partnership Ads (branded content allowlisting) and TikTok Spark Ads, managing permissions, tagging, and boosting; optimizing live campaigns around budget pacing, audience testing, and creative refresh to hit conversion and efficiency targets; and measuring influencer ad performance separately from brand-led paid social to identify top-performing creators, formats, and hooks.
You'll build repeatable systems for tracking creator relationships, whitelisting status, content rights, and performance history. You'll apply paid media amplification best practices to influencer content—format, cropping, captions, CTA placement by platform—and feed performance learnings back to the Influencer team to inform future partnerships. Cross-functional collaboration with Legal and Medical is essential to ensure influencer content and disclosures meet healthcare marketing compliance.
This is an ideal role for someone who loves creator content but also owns the performance side: testing, optimizing, and scaling what works.
REQUIREMENTS:
- Direct experience working with an influencer team, guiding content creation and editing toward conversion-focused paid outcomes (not just organic reach)
- Hands-on experience with Meta Partnership Ads/branded content tools (allowlisting), including permissions setup and troubleshooting
- Hands-on experience running TikTok Spark Ads off creator organic posts
- Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok
- Experience in ecommerce or direct-to-consumer paid social, with analytical skills to manage budget, measure performance, and optimize toward efficiency targets
- Strong cross-functional collaboration skills; ability to work fluidly between creative/influencer partners and performance media teams
- Comfort with lightweight content editing/review to keep creator content on-brand and platform-ready ahead of launch
NICE TO HAVE:
- Experience in telehealth, healthcare, wellness, or another regulated/highly-compliant advertising category
- Familiarity with influencer/creator management platforms (Grin, Aspire, CreatorIQ)
- Basic video editing skills (CapCut, Premiere, or similar)
- Experience testing and scaling UGC or creator content beyond influencer-specific programs
