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Tourlane is a Series D travel tech company on a mission to provide the best personalized travel experiences. With over 150,000 travelers across the DACH region, France, and the US, they're scaling rapidly across multiple markets.
You'll join as Paid Marketing/Growth Marketing Manager, reporting to the Head of Paid Growth. This is a hands-on commercial role where you'll co-own the optimization of Tourlane's paid acquisition engine across Paid Search, Paid Social, and emerging performance channels. You'll drive the full customer journey from click to conversion to revenue, working across 3 current markets and expanding into 4-6 new markets over the next 4 years.
Key responsibilities:
- Co-own paid performance channels (Paid Search, Paid Social, other performance channels), driving growth and efficiency targets while managing agencies and freelancers
- Design and execute a structured testing roadmap across campaigns, bidding, audiences, creatives, and landing pages
- Identify weaknesses across the full funnel (traffic → landing page → conversion → revenue) and translate them into actionable experiments
- Test and evaluate new performance channels, automation opportunities, and AI-driven growth initiatives
- Improve reporting and analysis to ensure performance insights drive clear decisions
- Collaborate cross-functionally with Data, Product/CRO, Creative, and Content teams to unlock full-funnel improvements
- Own end-to-end project delivery with high independence
- Drive KPIs including CAC, ROAS, conversion rate, lead quality, and revenue
The role offers significant ownership, access to substantial international marketing activity, close collaboration with Data and Product teams, and opportunities to experiment with new channels, automation, and AI.
Benefits include flexible hybrid working (2 days/week in Berlin office expected), €600 annual self-development budget, internal travel discounts, 5 months/year working abroad program, Employee Resource Groups, and a dog-friendly office.
REQUIREMENTS:
- Hands-on experience in Performance Marketing/Paid Growth with meaningful ownership of campaigns and budgets
- Strong practical experience with Google Ads/Paid Search, including campaign optimization, analysis, and account development
- Hands-on experience with Paid Social, ideally Meta Ads, including campaign and creative performance analysis
- Experience analyzing customer journeys and conversion funnels beyond media-platform metrics (landing pages, lead quality, downstream conversions)
- Experience running structured experiments and working cross-functionally with Data & Analytics, Product/CRO, Creative, or Content teams
- Ability to work independently and juggle multiple projects under tight deadlines
- Fluent in English
- Desired skills: Strong Paid Search foundations, analytical and problem-solving abilities, growth and experimentation mindset, full-funnel thinking, ownership and scale-up mentality, collaboration and curiosity
