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Salary: USD 117,000 - 130,000 / annual
tastytrade is seeking an Organic Growth Manager to own the organic growth strategy for tastytrade.com and drive acquisition through search channels. You'll be responsible for SEO and GEO (generative/AI search optimization) strategy, setting goals tied to traffic, keyword visibility, and presence in AI-generated search results. You'll also extend organic discipline to app store presence through App Store Optimization (ASO).
Key responsibilities include defining the KPI framework for organic performance and building dashboards that leadership actually uses to measure real acquisition impact. You'll lead and develop the organic team, setting priorities, reviewing work, and building your team's skills and career paths. You'll translate organic growth insights into concrete recommendations for the website, content, and site structure—partnering with Product, Content, Brand, and Engineering to execute.
You'll maintain close collaboration with the conversion and experimentation teams to ensure SEO and content changes align with active tests. You'll own and evaluate the organic growth tool stack (GA4, Google Search Console, Ahrefs/SEMrush-class tools) and track the evolving generative/AI search landscape to adjust strategy accordingly. Compliance partnership is essential to keep organic initiatives aligned with financial services regulatory standards.
The role requires 7+ years of progressive SEO or organic growth experience, including team leadership or mentoring. You need deep hands-on SEO fundamentals (technical SEO, keyword strategy, content architecture) plus working knowledge of GEO/AI search optimization. Strong analytics fluency with GA4 and Google Search Console is essential, with the ability to pull and interpret your own data. A bachelor's degree in marketing, communications, data analytics, computer science, or related field (or equivalent experience) is required.
This role is critical because most of the company's revenue comes from high-value, experienced traders, and the strongest channels for reaching them are owned and earned channels, not paid ones. You'll be the lever that drives the entire growth engine.
