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Enpal is Germany's first green unicorn and Europe's fastest-growing energy company, on a mission to make solar simple and accessible. The company rents solar installations, battery storage, and EV charging stations on an all-inclusive basis, complemented by affordable green electricity tariffs, creating an integrated energy solution.
You will develop and own Enpal's comprehensive SEO strategy, spanning technical SEO, content, and off-page initiatives, positioning organic search as a central growth driver. You will lead and develop the SEO team both strategically and operationally, fostering individual strengths and building a culture of accountability, continuous learning, and measurable impact.
Key responsibilities include:
- Strategically manage the SEO roadmap, set clear priorities, and orchestrate all initiatives against measurable KPIs with direct business impact
- Own critical technical SEO areas: crawlability, indexing, site architecture, Core Web Vitals, and structured data to ensure sustainable scalability
- Develop a data-driven content and link-building strategy focused on E-E-A-T, keyword clustering, and organic growth to strengthen visibility and authority
- Create a forward-looking GEO (Generative Engine Optimization) strategy for visibility in AI-powered search engines (ChatGPT, Perplexity, etc.), including content optimization for LLM citations
- Collaborate closely with Communications, Product, Tech, and Design teams to drive technical and content SEO projects in a solution-oriented manner
- Stay ahead of SEO and marketing trends, identify emerging opportunities early, and experiment to unlock new growth channels
- Continuously analyze performance data, derive strategic recommendations, and communicate results, learnings, and next steps transparently to C-level leadership
Enpal offers a hybrid work model, a modern office in Berlin-Friedrichshain with startup amenities, a diverse team of 65+ nationalities, monthly all-hands meetings, lunch-and-learn sessions, and strong team culture with regular events.
REQUIREMENTS:
- 5–7 years of SEO experience with proven track record in increasing organic visibility, driving traffic growth, and generating leads
- Minimum 2–3 years of people management experience, ideally building, developing, or scaling SEO teams; ability to empower and bring people along
- Deep expertise across all SEO disciplines: Technical SEO, On-Page, Content Strategy, and Off-Page/Link Building; ability to strategically integrate these areas
- Proficiency with standard SEO tools: Google Search Console, Ahrefs, Sistrix, Google Analytics, Audisto, Screaming Frog
- Experience collaborating with developer teams and solid technical understanding (HTML, CSS, JavaScript, APIs)
- Knowledge of AI-driven work and GEO; hands-on experience optimizing for AI-powered search engines, LLMs, and AI Overviews
- Entrepreneurial mindset, analytical thinking, data-driven decision-making, and consistent focus on measurable impact
- Strong communication skills, structured approach, proactive personality, hands-on mentality, and fluent German and English
