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Salary: USD 100,000 - 140,000 / annual
Hallow is the world's #1 prayer app with over 30 million downloads and 250,000+ 5-star reviews. The company is on a mission to help people pray and deepen their relationship with God, operating across 150+ countries with over 1 billion prayers prayed to date. Backed by mission-driven investors, Hallow combines authentic Christian and Catholic spirituality with world-class product and content execution.
You will own Hallow's organic growth and communications strategy end-to-end. Your core responsibilities include:
**Organic Search & SEO**: Lead all organic search efforts from keyword research and technical SEO through content creation, optimization, publishing, linking, and performance measurement. Identify and execute on the company's biggest organic opportunities independently, coordinating cross-functional support as needed.
**AI Search Strategy**: Develop and execute Hallow's presence across AI search platforms. Experiment with GEO/AEO strategies, monitor how Hallow appears in AI-generated answers, and identify new visibility and authority-building opportunities.
**Data-Driven Content**: Mine company data to uncover untold stories around prayer, faith, culture, and the Church. Transform these insights into compelling content that journalists and audiences want to read and share.
**Content Creation**: Write extensively across formats—evergreen SEO pages, press releases, journalist pitches, landing pages, and marketing materials. You'll independently shepherd each piece from concept to publication.
**Testing & Optimization**: Continuously experiment with new article formats, search strategies, conversion tactics, PR angles, and AI search approaches. Measure results, double down on winners, and pivot quickly from underperformers.
**Cross-Functional Collaboration**: Partner closely with Marketing, Content, Design, Product, and Data teams to ensure organic growth and communications efforts align with company priorities.
This is a high-impact role in a small, fast-moving startup where every team member shapes the company's trajectory. Your work directly influences how thousands of new people discover and engage with prayer through Hallow.
**Requirements**
- 3+ years of hands-on experience in SEO, organic growth, content marketing, PR/communications, or a combination thereof. You must have personally executed this work, not solely managed agencies or teams.
- Deep SEO expertise including keyword research, on-page optimization, content strategy, internal linking, technical SEO, link building, analytics, and associated tools.
- Excellent writing ability across multiple formats (SEO articles, journalist pitches, press releases, landing pages). You can transform ideas and data into clear, compelling narratives.
- Genuine passion for Hallow's mission and excitement about the intersection of faith, technology, and prayer.
- Ownership mindset: You identify what needs to happen, determine how to execute it, and drive it to completion. You prefer iterating and learning over extended planning cycles, and no task is beneath you.
- AI curiosity and enthusiasm about how AI is reshaping search and marketing workflows. Experience with AEO, n8n, Windmill, Claude Code, or similar AI/automation platforms is a strong plus but not required.
