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New Markets Strategy

Base Power Company - Austin, TX, USA - In-office - posted 2026-09-25

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Base Power Company is rebuilding America's electricity infrastructure by deploying a distributed battery network to transform the centralized grid into a resilient, abundant system. We are seeking a strategic operator to catalyze Base's growth into new markets. In this role, you will develop Base's perspective on new domestic and international markets from first principles, align the team on market entry decisions, and lead cross-functional execution to stand up businesses in new geographies. You will translate deep expertise in distributed energy storage markets into actionable business cases and drive those opportunities through decision and action. Unlike roles that move to the next idea after alignment, you will be accountable for making market entry happen alongside teams in Deployments, Growth, Software, Hardware, and Policy. Key responsibilities include: - Become Base's internal expert on where large, attractive businesses can be built in deregulated domestic and international markets - Develop and maintain a backlog of new market opportunities for the distributed battery business, educating the team on which geographies are ready for entry - Own the business case for Base's entry into new markets - Project-manage cross-functional teams to initiate new markets by translating business cases into actionable workstreams owned by Base's functional teams - Set, track, and deliver against internal and external performance targets including enrollment, installed capacity, and operational KPIs The team is building and scaling Base's new businesses with a focus on regulated (utility partnerships), deregulated (this role), and bilateral (large loads) growth opportunities. Work directly advances the mission by turning concepts into operational, grid-integrated storage deployments with measurable impact. Challenges are high-stakes and detail-driven, requiring strong ownership across timelines, stakeholders, and technical dependencies. Base is a startup where priorities shift quickly. Your role may expand or change based on business needs. The company values first-principles thinking, operating at pace, direct feedback, ownership, strong opinions loosely held, mission commitment, and collaborative intensity. Work is in-person and all-in. REQUIREMENTS: - 4+ years of experience in consulting, investment banking, or startup environment - Structured problem solving and analytical capabilities starting from first principles - Strong communication and stakeholder management skills, with ability to coordinate across utilities, regulators, internal teams, and vendors - High ownership and demonstrated track record of delivering complex, multi-stakeholder projects and initiatives (startup, product management, consulting, or similar) - Familiarity with power markets, utilities, and regulatory constructs (preferred) - Low ego

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