SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 158,200 - 197,800 / annual
Mercury is a fintech platform providing banking, treasury, and financial workflow solutions for startups and technology companies. You'll join as a Marketing Technology Lead, reporting to the Head of Growth Marketing in a hands-on individual contributor role.
You'll own the marketing technology roadmap and infrastructure that enables Mercury's Growth Marketing team to operate effectively. Working closely with Performance Marketing, Lifecycle, SEO, Data, and Engineering teams, you'll build and maintain the systems that power conversion tracking, audience management, and marketing automation.
Key responsibilities include:
- Owning the marketing technology roadmap with Growth Marketing leaders, prioritizing work that improves data reliability, customer experience, and the team's ability to launch and learn.
- Building and maintaining marketing data pipelines using Segment and Polytomic to make Snowflake attributes, audiences, and conversion signals usable in marketing platforms, and returning marketing activity to shared data systems.
- Administering GA4 with ongoing improvements including event configuration, custom dimensions, platform connections, and reporting setup.
- Building and maintaining marketing tracking and advertising conversion integrations, including campaign tagging, cross-domain measurement, and browser- and server-side tracking. Investigating missing events, duplicate conversions, and reporting discrepancies.
- Partnering with Data to implement measurement definitions and attribution settings across marketing platforms including GA4 and Rockerbox.
- Building, testing, deploying, and maintaining marketing integrations and advanced automations using APIs, integration tools, and custom code within an agreed scope.
- Maintaining website forms, marketing tags, and experimentation tools. Partnering with SEO and Web Engineering on publishing automation and technical setup for SEO and AI-search experiments.
- Monitoring marketing integrations and resolving failures. Establishing testing, alerting, and recovery practices.
- Maintaining marketing platforms through thoughtful configuration, access management, vendor coordination, and documentation.
Current tech stack includes Snowflake, Segment, Polytomic, Customer.io, Salesforce, Dato, GA4, Rockerbox, and major search and social advertising platforms.
Requirements:
- Experience owning marketing technology or related systems, with examples of independently prioritizing and delivering work across acquisition and lifecycle marketing, including customer engagement platforms.
- Strong SQL skills and hands-on experience building integrations with APIs, webhooks, and cloud data warehouses. Ability to write, test, debug, and deploy code using shared development tools and review practices.
- Hands-on experience administering GA4 and maintaining advertising conversion integrations, including browser- and server-side tracking and audience syncs. Understanding of how identity, permissions, and data quality affect measurement and campaign execution.
- Track record of operating systems after launch, including monitoring failures, investigating unexpected results, recovering from problems, and preventing recurrence.
- Clear communication and sound judgment. Ability to translate marketer goals into technical requirements, work through tradeoffs with Data and Engineering, and explain decisions in plain English.
- Experience with the listed tools or comparable systems is valuable but not required.
About Mercury
Fintech — banking, treasury, and financial workflow platform for startups and technology companies.
