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Salary: USD 90,000 - 110,000 / annual
Dutchie is a leading cannabis technology platform powering dispensary operations across 40+ markets in the US and Canada. The company has raised over $600M and is backed by top-tier investors including D1 Capital Partners, Tiger Global, and notable angels like Howard Schultz and Kevin Durant.
As a Marketing Strategy Consultant I on the Solutions team, you will drive adoption and unlock the full value of Dutchie's Loyalty & Marketing product for customers. This best-in-class solution helps dispensaries convert one-time shoppers into lifetime customers through loyalty program management integrated with SMS, MMS, and email marketing tools.
Many customers have purchased the product but underutilize it, leaving significant revenue on the table. Your role is to change that through proactive engagement and hands-on enablement.
Key Responsibilities:
Opportunity Identification: Use BI/data tools (Hex, Looker, Tableau) to analyze usage, performance, and GMV data across the customer base. Identify accounts with the greatest opportunity for adoption and revenue lift, then continuously prioritize to focus your time and your Customer Success and Account Management partners' time on the highest-upside accounts.
Customer Marketing Strategy & Enablement: Conduct consultative diagnosis of each account's customer data, demographics, local market trends, competitive landscape, and state-specific regulations to shape tailored marketing strategy. Advise on campaign strategy, targeting, timing, and how to use SMS, MMS, and email effectively together. Go beyond high-level advice—directly help customers configure the platform, build campaigns, and set up workflows. Bring expertise in retail loyalty program optimization and develop SOPs and playbooks tailored to each customer for independent execution post-launch. Stay engaged post-launch to review performance and iterate on strategy until results clearly improve.
Cross-Functional Partnership: Work closely with Customer Success Managers and Account Managers to coordinate outreach and ensure seamless customer experience. Serve as a consistent voice-of-customer channel, surfacing product feedback, feature gaps, and field trends to the Product team.
This is a remote, individual-contributor role reporting to the Director, Solutions, with approximately 15% travel for customer visits and internal team gatherings.
Requirements:
- 2-4 years of experience in retail marketing, digital marketing, customer marketing, or marketing consulting (B2B SaaS, martech, or customer success experience is a plus)
- Hands-on experience using marketing technology platforms to manage and run SMS, MMS, and email campaigns; comfortable working directly inside platforms to build campaigns, segmentation, and workflows
- Solid understanding of data-driven marketing and marketing optimization best practices (segmentation, targeting, campaign timing/cadence, performance measurement)
- Familiarity with retail loyalty programs and what separates sophisticated, high-performing programs from basic ones
- Comfort working with data and reporting tools to independently identify trends and prioritize opportunities (Hex, Looker, Tableau, or similar)
- Strong consultative instincts; able to review customer data and market context and translate into clear, actionable strategy
- Proactive and self-directed; consultative communicator; organized execution across multiple engagements; cross-functional collaboration skills; adaptability to different markets and regulatory environments
Bonus: Prior experience running marketing campaigns for cannabis retail operators, deeper product experience with Dutchie's Loyalty & Marketing product, or experience building/scaling SOPs and playbooks for customer-facing teams.
