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Believe is a global artist development company operating in 50+ countries with 2,000+ employees. This role is based in Kochi and focuses on building and executing cohesive marketing strategies for music releases across digital, social media, PR, influencer marketing, and on-ground promotions.
Key Responsibilities:
- Build and execute comprehensive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions
- Manage relationships with PR agencies, influencers, content creators, media partners, and promotional vendors
- Conceptualize and execute on-ground promotional activities including listening sessions, launch events, college activations, and experiential campaigns
- Monitor campaign performance, audience insights, and market trends to optimize marketing effectiveness
- Ensure stronger visibility and commercial impact for music releases in a competitive landscape
- Bring dedicated ownership and accountability to the label's overall marketing and promotional efforts
- Ensure timely planning, coordination, and execution of release campaigns across internal and external stakeholders
The role requires managing multiple campaigns simultaneously in a fast-paced creative environment, with focus on the South Indian music ecosystem.
Requirements:
- Malayalam language proficiency is preferred to enable stronger communication, regional market understanding, media outreach, and culturally relevant campaign execution within the South Indian music ecosystem
- Prior experience in media, entertainment, music, or related creative industries is preferred to ensure familiarity with fast-paced campaign environments, artist-led marketing, and audience-driven content strategies
