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Believe, a global artist development company operating in 50+ countries, is seeking a Marketing Project Manager Associate to join their Kochi office. This role sits at the intersection of strategy and execution within the music and entertainment industry.
You will build and execute cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions. Key responsibilities include managing relationships with PR agencies, influencers, content creators, media partners, and promotional vendors. You'll conceptualize and execute on-ground promotional activities, listening sessions, launch events, college activations, and experiential campaigns as needed.
The role requires monitoring campaign performance, audience insights, and market trends to optimize marketing effectiveness and ensure stronger visibility and commercial impact for music releases in a competitive landscape. You will bring dedicated ownership and accountability to the label's overall marketing and promotional efforts, ensuring timely planning, coordination, and execution of release campaigns across internal and external stakeholders.
Believe offers a collaborative, flexible work environment with benefits including flexible leave policies, office perks (foosball, table tennis, free event passes, music subscription), wellness support through EUTELMED, transparency around secondary activities, and opportunities to participate in CSR programs.
Qualifications:
- Malayalam language proficiency is preferred to enable stronger communication, regional market understanding, media outreach, and culturally relevant campaign execution within the South Indian music ecosystem.
- Prior experience in media, entertainment, music, or related creative industries is preferred to ensure familiarity with fast-paced campaign environments, artist-led marketing, and audience-driven content strategies.