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Bitpanda, a Vienna-based fintech platform serving 7+ million customers across Europe, is seeking a Product Marketing Manager to lead go-to-market strategy for its Web3 and tokenization initiatives. The company is bringing regulated finance onchain through Vision Chain, its own OP Stack L2 blockchain, and needs a first product marketer in Web3 to own how the chain and all Web3 products built on it are explained, launched, and sold to retail customers, financial institutions, and developers.
You will hold full autonomy over go-to-market strategy, combining strategic vision with hands-on campaign execution. You own the positioning, launch plans, and success metrics. By bridging Product, Marketing, and Commercial teams, you will translate complex DeFi mechanics and tokenized financial instruments into accessible products for mass-market adoption. You will use AI tools daily for research, drafting, and analysis, and build playbooks for a growing team. This is a senior individual contributor role reporting to the Head of Web3 Product.
Key responsibilities include:
- Writing positioning and messaging for Web3 products (Vision Chain, Vision Wallet, Tokenization, DeFi products) for retail customers, institutions, and partners
- Running the Web3 launch calendar, coordinating with central marketing, CRM, in-app, localization, and PR teams
- Planning and executing campaigns across email, push, in-app, and social to help investors understand tokenized and onchain products and associated risks
- Building positioning and sales materials for business development to use with banks, asset managers, and partners
- Ensuring compliance with Legal and Compliance teams; setting success measures before each launch and reporting on adoption, retention, and revenue
Requirements:
- 6+ years in product marketing, including experience in a regulated financial business or crypto firm operating under MiCA
- Deep knowledge of MiCA, MiFID, and EU consumer credit regulations and how they shape messaging
- Crypto fluency: ability to launch crypto or investing products and explain wallets, L2 networks, stablecoins, and tokenized assets in plain language
- Experience with tokenization, real-world assets, or institutional buyers is a strong plus
- Proven track record running partner launches or building materials for sales and business development teams
- Hands-on builder who writes copy and runs launches through teams you don't manage; experience building marketing processes from scratch
- Data-led mindset with AI fluency; ability to use AI tools to work faster and verify claims before shipping; focus on activation and retention metrics, not just reach
- German language is a plus
