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Vena Solutions is seeking a Marketing Operations Manager to serve as a technical owner and collaborative partner within the Revenue Operations team. This hands-on role focuses on building and maintaining the operational backbone of the marketing engine, ensuring systems stability, data reliability, and friction-free campaign execution.
Key Responsibilities:
- Administer and maintain Vena's marketing technology stack (HubSpot, Salesforce integration, 6Sense, tracking, tagging, and ad-tech integrations), ensuring reliability and data accuracy
- Maintain and update lead capture, routing, scoring, and lifecycle management frameworks to ensure data integrity and seamless Marketing-to-Sales handoffs
- Drive and operationalize full-funnel automated nurture strategies and campaign workflows in collaboration with Marketing and Sales Operations
- Identify and implement AI-enabled automation, segmentation, and reporting enhancements while ensuring responsible AI usage and governance alignment
- Ensure marketing campaigns adhere to privacy and compliance standards through clean-data best practices
- Develop and maintain reporting frameworks and dashboards providing visibility into campaign performance, lifecycle conversion, pipeline impact, and marketing ROI
- Work with Sales Operations to ensure seamless CRM integration so key sales events flow back into the marketing tech stack for campaign and attribution visibility
- Educate Marketing and RevOps teams about marketing automation capabilities and their role in enhancing the buyer's journey
- Play a key role in developing and driving ABM orchestration from an operations standpoint
- Communicate complex technical solutions clearly to Marketing and Revenue Operations stakeholders
Requirements:
- 5+ years of experience in Marketing Operations, enhancing processes, tools, reporting, metrics, and policies
- Proven experience owning or administering a marketing technology stack (HubSpot, Salesforce, or similar), including data governance and systems integration work
- Successful track record in B2B SaaS lead generation
- Experience configuring, implementing, and building flows within HubSpot
- Demonstrated experience with tools such as Salesforce, ZoomInfo, Salesloft, 6Sense, attribution platforms, or similar
- Strong project management skills, including experience with sprint-based or agile delivery frameworks
- Excellent organizational skills with ability to manage multiple projects based on priorities and deadlines
- Strong communicator able to translate technical concepts for non-technical stakeholders
- Client-centric attitude and approach
- Interest in AI and willingness to explore AI-driven solutions to enhance performance and drive efficiencies
