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Salary: CAD 112,500 - 137,500 / annual
Relay is a digital banking platform designed to help self-made business owners gain clarity and control over their finances. The company is seeking a Marketing Operations Manager to scale top-of-funnel operations through measurement, performance evaluation, and automation to acquire new SMB clients and partners.
In this role, you will own the implementation and optimization of Relay's marketing technology stack, with HubSpot as the core platform, to provide organizational visibility and drive business insights. You will enable and optimize top-of-funnel growth across Direct SMB and Accountant & Bookkeeper channels.
Key Responsibilities:
Strategy & Planning: Set direction for marketing operations and top-of-funnel initiatives. Scope and manage marketing operations projects aligned to team and business goals. Enable and optimize growth across Direct and Accountant & Bookkeeper channels with clear success criteria. Prioritize by customer impact, efficiency, and business value. Flag risks early and reshape or stop underperforming initiatives.
Execution & Delivery: Administer and optimize HubSpot (workflows, lead lifecycle, scoring, reporting) and manage the broader marketing tech stack. Build and run AI agents and automations in production that support top-of-funnel operations, including lead routing, enrichment, and follow-up. Own system enhancements and process rollouts end-to-end, remove blockers, and support adoption.
Systems Thinking & Data Insights: Build marketing attribution models capturing multi-touch buyer journeys. Define core KPIs and build dashboards and reports trusted by marketing, sales, and leadership. Create infrastructure and utilize campaigns to track event success. Diagnose friction between marketing and sales and fix root causes. Analyze trends and translate them into clear, specific recommendations.
Collaboration & Communication: Build trusted partnerships with marketing, sales, and leadership. Present recommendations clearly to technical and non-technical audiences. Create alignment in ambiguous or fast-moving situations. Document processes for reuse and cross-training.
Requirements:
- 4+ years of experience in an operations role in a data-driven environment, on a fast-growing team or in a technical environment
- Hands-on HubSpot experience as a marketing automation tool (required), including workflows, reporting, and CRM/marketing hub administration
- Proficiency with CRM platforms and integrations (Salesforce, Iterable), sales productivity tools (Outreach, Gong), and enrichment providers (Clay, ZoomInfo)
- Experience and familiarity with AI tools, with a track record of building agents and automations that solve real operational problems
- Comfortable with detail-oriented work and ability to see the broader picture
- Strong process orientation; adept with complex data inputs; ability to translate business objectives into actionable quarterly strategies
- Strong communicator who thrives in cross-functional environments and can translate complexity into clarity
Bonus Points:
- Experience building RevOps infrastructure from the ground up or scaling operations in high-growth environments
- Experience supporting PLG and sales-assisted hybrid GTM motions
- Background in fintech or SMB-focused SaaS
- Experience working with SMBs in North America
