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Demandbase is a pipeline AI platform that empowers go-to-market (GTM) teams to automate growth at scale. The company serves thousands of B2B enterprises seeking to align and execute account-based GTM strategies with confidence.
This Marketing Operations Manager role is responsible for driving campaign execution, quality assurance, and marketing automation across the organization. You will serve as a strategic operational partner to the marketing team, streamlining processes and identifying automation opportunities to improve efficiency and productivity.
Key responsibilities include:
**Campaign Execution & Quality Assurance:** Own the intake and project management framework to ensure SLAs are met and projects are delivered on time. Construct, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows. Build and maintain customer journeys and advanced nurture paths across the customer lifecycle. Conduct A/B testing on subject lines, email copy, layouts, and CTAs to boost conversions. Monitor email performance metrics, manage sender scores, deliverability rates, and subscription preferences. Perform comprehensive pre-launch QA including segmentation logic, suppression lists, UTM parameters, form configurations, and tracking rules. Adhere to UTM standards and naming conventions. Track post-launch performance and validate conversion tracking. Ensure compliance with CAN-SPAM, GDPR, and other relevant regulations.
**Marketing Automation & Platform Administration:** Lead adoption of the internal automation platform (Mojo) and uncover new use cases. Support cross-platform initiatives spanning Marketo, Salesforce, BigQuery, and other tools. Become an internal power user of Demandbase and contribute to product development direction. Configure programs, create smart campaigns, manage templates, and troubleshoot automation workflows. Monitor and troubleshoot integrations between Marketo, Salesforce, and other MarTech tools. Evaluate and implement new marketing technologies to improve operational efficiency. Configure, test, and deploy new features and automations. Provide training and support to marketing team members. Maintain comprehensive documentation of platform configurations and best practices. Stay updated on industry trends and continuously optimize campaigns.
You will work in a growth-stage environment with a variety of teams and marketing projects, leveraging your expertise to optimize programs, tactics, and processes. The ideal candidate approaches every problem as a GTM Engineer with an AI and automation-first mindset.
**Requirements:**
- 4–6 years of hands-on marketing operations or marketing automation experience in a B2B environment (SaaS experience is a plus)
- Proficiency in AI platforms such as ChatGPT, Claude, or Gemini
- Strong hands-on Marketo (or equivalent MAP) experience required: proven experience producing campaigns, managing automation workflows, and administering Marketo instances in production
- Salesforce proficiency: strong understanding of Salesforce objects (Leads, Contacts, Accounts, Campaigns, Opportunities), SFDC-Marketo sync, and CRM data management
- Technical aptitude: comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issues
- Experience leveraging UTMs to track web visits and campaign engagement
- Strong QA discipline and extreme attention to detail
- Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced, cross-functional environment
- Excellent communication skills: ability to translate complex data into actionable insights, train teams, document work, and flag risks early
- Highly organized, detail-oriented, and process-driven with a proactive, agile, can-do attitude
- Bachelor's degree in Marketing, Business, or a related field; or equivalent industry experience
**Preferred qualifications:**
- Experience with additional MarTech tools: Asana, Workato, Qualified, ON24, Brightcove, Stensul, Seventh Sense, Demandbase, or similar platforms
- Marketo Certified Expert (MCE) or equivalent certification
- Familiarity with Account-Based Marketing (ABM) strategies and execution
- Understanding of attribution models, funnel metrics, and marketing analytics; predictive pipeline analytics experience is a plus
- Background in B2B SaaS or enterprise technology marketing
- SQL or data manipulation skills
- Familiarity with advanced segmentation strategies, lifecycle marketing, and personalization frameworks
- Experience supporting AI-driven marketing automation, personalization, or optimization initiatives
- Experience supporting A/B testing or experimentation frameworks
- Exposure to compliance requirements: GDPR, CCPA, CAN-SPAM
