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Marketing Manager (Demand Generation & Events)

DISQO - Los Angeles, CA, United States - Hybrid - posted 2026-09-29

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DISQO is a leading advertising intelligence platform trusted by 500+ global brands and 150+ agency and media partners. The company measures brand and performance outcomes across every media channel to power data-driven marketing decisions. In this Marketing Manager role, you will own demand generation and field marketing operations, bridging marketing, sales, and creative teams. Your responsibilities span three core areas: **Field Marketing & Events:** You will manage end-to-end event logistics for industry trade shows, conferences, webinars, and field marketing activations. This includes event ideation, booth and experience design, collateral shipping and setup, and attendee management. You'll source and coordinate with external event partners and vendors, managing print suppliers and promotional merchandise to stay on budget and schedule. You'll also build pre- and post-event communication workflows to ensure event-sourced leads are captured and routed instantly to Sales. **Demand Generation & HubSpot Operations:** You will set up, launch, and optimize email nurturing campaigns, lead scoring, and automated workflows within HubSpot to generate Marketing Qualified Leads (MQLs). You'll build and maintain targeted list segmentations for different buyer personas across brands, agencies, and publishers. You'll partner with Sales and Revenue Operations to ensure data integrity, monitor conversion rates, and build HubSpot performance dashboards. **Social Content & Brand Support:** You will curate DISQO's corporate social media channels (LinkedIn, X, etc.), drafting, scheduling, and amplifying engaging content to grow brand awareness. You'll partner with Communications and Product Marketing to produce promotional event copy, social posts, newsletter content, and campaign landing pages. **AI Workflow Modernization:** You will proactively integrate generative AI tools (Gemini, ChatGPT, Claude) to accelerate project management, event organization, social content creation, and campaign analysis. You'll build automated workflows to remove operational bottlenecks and speed up campaign nurture flows and asset production. The role is deeply integrated with AI-enabled productivity. DISQO empowers team members with cutting-edge AI tools to automate repetitive tasks and focus on high-impact, strategic work. The company operates in a high-growth environment with a collaborative, performance-oriented culture. **Requirements:** - 4–6 years of B2B marketing experience, specializing in demand generation, field marketing, or integrated marketing campaigns - Proven experience executing high-quality virtual webinars and physical field events with strong operational and timeline management - Hands-on proficiency with HubSpot (automation, email building, forms, tracking) and CRM tools (Salesforce) - Strong writing skills with experience managing professional social media profiles and producing engaging short-form copy - Comfort operating autonomously in a fast-paced, high-growth startup environment - Passion and demonstrated experience evaluating, testing, and adopting AI-driven platforms to streamline tasks and maximize productivity - Bachelor's degree in Marketing, Business, Communications, or a related field - Experience in AdTech, MarTech, or media measurement industries is preferred **Nice to haves:** - Familiarity with design and collaboration software (Asana, Canva, Figma, Slack) - Project Management specialization

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