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ID.me is hiring a Marketing Data & Systems Analyst to analyze, evaluate, and optimize the systems and processes powering the Enterprise (B2B) Marketing team's campaigns. This is a cross-functional role that bridges marketing operations, data analysis, and systems strategy.
Key responsibilities include:
Systems & Data Analysis: Analyze campaign performance data using Excel, Google Sheets, Salesforce, and Marketo to uncover trends and optimize campaigns. Study current marketing systems and workflows (Marketo, Salesforce, Clay, ABM platforms) to identify efficiency improvements. Evaluate new marketing technology tools and conduct cost-benefit analyses for system upgrades.
Testing & Experimentation: Design and execute A/B tests and experimentation frameworks (subject lines, CTAs, creative) to improve lead conversion. Build and maintain dashboards and reports tracking KPIs, lead funnel performance, and ROI.
Stakeholder Consultation: Work with Sales, Product Marketing, and Field Marketing to determine how marketing technology should support strategic objectives. Gather requirements and recommend improvements backed by data. Collaborate with designers, copywriters, and vertical marketers to enhance campaign messaging and targeting.
Campaign Systems Management: Manage the integrated campaign calendar, schedule timelines and deliverables, and coordinate cross-functionally. Plan and execute recurring email/nurture campaigns using Marketo and Salesforce with strong segmentation and performance data application. Apply project management skills to ensure timely execution.
Required qualifications: 5-10 years working with marketing systems and data at high-growth SaaS or technology companies. Hands-on experience with Marketo and Salesforce (configuration, segmentation, reporting). Strong analytical and Excel skills. Experience with marketing analytics, A/B testing, and campaign performance analysis preferred.
