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Bybit, a leading global cryptocurrency exchange and digital financial platform serving over 80 million users across 200+ countries, is seeking a Global Campaign Lead to own the strategy and execution of global campaigns across the platform.
You will lead end-to-end campaign ownership from strategy and mechanics through execution, optimization, and performance review. Key responsibilities include:
• Own global campaigns end-to-end, from strategy, mechanics, and user journey to execution, optimization, and performance review
• Lead major platform initiatives including trading competitions, product launches, asset campaigns, seasonal campaigns, and flagship global events
• Build campaign strategies around the user lifecycle, covering activation, trading engagement, multi-product adoption, retention, and reactivation
• Identify opportunities from market movements, user behavior, product updates, and emerging trends across crypto and traditional finance, translating them into relevant campaigns
• Identify cross-sell opportunities by matching user needs with the right products, tools, and trading strategies under different market conditions
• Work closely with Product, Growth, Brand, Business Development, Data, and Regional teams to deliver complex global initiatives
• Measure campaign performance based on business impact, including active traders, trading volume, revenue, product adoption, retention, and ROI
• Lead the Global Campaign team, set clear priorities, and continuously improve campaign frameworks and execution efficiency
This role requires deep understanding of crypto markets, exchange products, trading users, and user lifecycle, combined with strong market sense across traditional finance and global assets. You should actively trade, understand how user needs change across market conditions and lifecycle stages, and turn these insights into campaign and cross-sell opportunities.
Bybit values people who trade, understand users, stay close to the market, and get things done. You should understand who the user is, where they are in their lifecycle, what the market is doing, and what product they need next—and be able to turn that understanding into campaigns that drive real business growth.
REQUIREMENTS:
• 5+ years of experience in growth, campaign operations, user operations, or related roles, preferably in crypto exchanges, fintech, brokerage, or trading-related businesses
• Proven experience in user lifecycle operations, with strong understanding of activation, engagement, retention, cross-sell, and reactivation
• Deep understanding of the crypto industry, exchange products, trading mechanics, and user behavior
• Active trading experience, with genuine habit of exploring different products, trading tools, and strategies
• Strong market sense across crypto and traditional finance, with ability to connect market conditions, user needs, and product opportunities
• Strong commercial and analytical mindset, with ability to use data to identify opportunities and evaluate incremental business impact
• Proven ability to lead large-scale, cross-functional projects in a fast-moving organization
• Strong ownership, ambition, and resilience, with ability to perform under pressure and take responsibility for results
• Fluent in both English and Chinese as working languages
• Based in or willing to relocate to Abu Dhabi, UAE
