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Salary: USD 105,000 - 150,000 / annual
ShipBob is seeking a Marketing Automation Manager to execute integrated marketing automation programs that drive pipeline creation and support year-over-year growth goals. This role owns the technical build-out of workflows, campaigns, and lead routing that support demand generation initiatives.
You will be responsible for building and executing marketing automation programs across inbound, account-based marketing (ABM), events, and webinars. Key responsibilities include:
• Build complex, multi-touch nurture programs segmented by prospect type, journey stage, account attributes, and engagement, including ABM workflows with clearly defined enrollment, suppression, re-enrollment, exit, and sales-handoff logic.
• Build, QA, and maintain expert-level HubSpot forms with progressive profiling, dependent and hidden fields, conditional logic, dynamic requirements, and consent management; troubleshoot submission, deduplication, and Salesforce sync issues.
• Build responsive HubSpot landing pages using Design Manager, reusable modules, smart content, personalization, and A/B testing to support demand generation campaigns.
• Build and maintain complex, multi-branch HubSpot workflows for lead scoring, lifecycle management, routing, and campaign membership; architect, test, and troubleshoot to prevent automation conflicts, loops, duplicate actions, and unintended field overwrites.
• Operationalize Salesforce Campaign tracking through HubSpot: manage campaign hierarchies, Campaign Member creation, standardized member statuses, "Responded" logic, UTM capture, and automated campaign association for accurate attribution and reporting.
• Build and send transactional customer-facing emails regarding fulfillment and product updates.
• Partner closely with Campaign Management, RevOps, and Sales to keep the tech stack (HubSpot, Salesforce, 6sense, Goldcast, ads platforms) working together and use funnel data to identify optimization opportunities for conversion rates and pipeline sourced/influenced results.
You will be the execution backbone that turns demand generation strategy into repeatable, measurable automation. This role reports to the Director, Digital Marketing.
REQUIREMENTS:
The posting indicates the ideal candidate is self-sufficient, detail-oriented, data-driven, and analytical, with strong technical understanding of marketing automation platforms, CRM systems, and funnel metrics. Specific years of experience or certifications are not explicitly stated in the provided excerpt.
