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GlassesUSA.com, part of the Optimax Eyewear group, is a leading direct-to-consumer online eyewear retailer in the U.S. The company controls its full supply chain from product design and manufacturing to optical lens production and digital experience, using innovative technology and AI-driven solutions to deliver a seamless, personalized shopping experience.
As a Marketing Automation Manager, you will shape the customer journey from first visit to long-term loyalty. You'll build personalized, data-driven experiences across email, SMS, and push channels, using automation and customer insights to drive conversion, retention, and lifetime value.
Key Responsibilities:
- Develop and execute lifecycle and retention strategies across Email, SMS, and Push, focused on engagement, conversion, retention, and loyalty
- Build, test, and optimize automated customer journeys using platforms such as Salesforce Marketing Cloud
- Execute campaigns across key lifecycle stages, including onboarding, abandoned carts, win-backs, promotions, newsletters, and targeted customer segments
- Use customer data and behavioral triggers to create personalized, data-driven journeys and communications
- Utilize AI tools such as Gemini to optimize messaging, content creation, and campaign performance
- Conduct A/B testing and analyze CRM KPIs, including deliverability, engagement, conversions, retention, and customer LTV
- Collaborate with Creative, Content, Data, Product, and Marketing teams to deliver effective cross-channel campaigns
- Provide regular reporting, insights, and recommendations to continuously improve CRM performance
Requirements:
- 2+ years of relevant experience in CRM, lifecycle, or retention marketing, preferably within eCommerce/B2C
- Strong understanding of customer journeys, segmentation, behavioral triggers, marketing automation, and retention strategies
- Hands-on experience managing multi-channel CRM campaigns across Email, SMS, and Push
- Strong analytical skills and the ability to turn customer and campaign data into actionable insights
- Tech-savvy and comfortable troubleshooting workflows and working with enterprise marketing platforms
- Comfortable working with Excel/Google Sheets and reporting tools such as Tableau or similar platforms
- Excellent written and verbal communication skills in English, with strong attention to detail
- Proactive, organized, collaborative, and comfortable managing multiple projects in a fast-paced environment
Bonus Qualifications:
- Hands-on experience with Salesforce Marketing Cloud (SFMC), Data Cloud, or Personalization; Salesforce Marketing Cloud certifications
- Familiarity with HTML/CSS and troubleshooting email code
- Familiarity with the US eCommerce consumer market
