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Zynga, a global leader in interactive entertainment and a label of Take-Two Interactive, is seeking a Marketing Artist to create engaging visual content for game marketing initiatives. The role focuses on AI-driven image and video creation, 2D artwork, gameplay capture, video editing, and motion graphics.
You will create high-quality images and visual assets based on creative briefs and game visual styles. Responsibilities include creating and refining marketing artwork through 2D paintovers, touchups, cleanup, compositing, and color correction. You'll use Unity to capture high-quality gameplay footage and screenshots, setting up scenes, cameras, characters, environments, and lighting as needed.
A key part of this role involves using generative AI tools to create image and video content while refining AI-generated outputs to improve visual quality, consistency, composition, character appearance, and motion. You'll edit gameplay captures, videos, artwork, and audio into polished marketing videos using Adobe Premiere Pro and After Effects. You'll also create 2D animations, logo reveals, text animations, transitions, and motion graphics for marketing videos, promotional content, and social media.
You will take ownership of assigned marketing creatives from initial brief through iteration and final delivery, collaborating with Art, Marketing, and cross-functional teams to understand requirements and incorporate feedback effectively.
Requirements:
- 3+ years of professional experience in marketing art, graphic design, game art, or related creative field
- Strong understanding of composition, color, lighting, typography, graphic design, and visual storytelling
- Proficiency in Adobe Photoshop, After Effects, and Premiere Pro
- Hands-on experience with AI image and video generation tools and understanding of prompt-based creative workflows
- Ability to create, modify, and polish 2D artwork for marketing requirements
- Familiarity with Unity and game capture workflows, including cameras, lighting, scenes, and character setup
- Good knowledge of video editing, animation, and motion graphics principles
- Ability to identify and fix visual inconsistencies across images, videos, and generated content
- Ability to interpret creative briefs and translate them into visually engaging marketing assets
- Strong attention to detail and ability to work independently while incorporating feedback
- Ability to manage multiple creative tasks while maintaining quality and meeting production timelines
