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Salary: USD 242,000 - 280,000 / annual
MasterClass is a streaming platform offering 200+ instructors and classes across Arts & Entertainment, Business, Design & Style, Leadership, Writing, and more. The platform connects members with world-class creators, thinkers, and leaders.
As Group Creative Director, you will report to the Executive Creative Director and lead creative direction across class launches, campaigns, and product launches. This is a hands-on role where you will personally produce and elevate work across copy, design, and art direction while also guiding team execution. Your conceptual vision and creative judgment will shape how MasterClass communicates with its global audience. As the team structure evolves, you will grow into a formal leadership role managing copywriters, designers, animators, editors, photographers, and art directors.
Key responsibilities include:
- Lead and inspire creative vision and strategy for campaigns, products, and marketing communications
- Write, define, and champion tone and voice of marketing copy across channels, ensuring consistency and authenticity
- Personally produce and shape copy, design, and creative work across class launches, campaigns, and product marketing
- Collaborate with cross-functional teams (brand, performance marketing, enterprise, product) to develop forward-thinking ideas and strategies
- Develop and mentor a team of copywriters, designers, and art directors
- Provide creative direction and oversight across copy, art direction, design, video, animation, and other creative disciplines
- Deliver compelling, on-brand messages across all touchpoints with highest quality standards
- Stay ahead of industry trends and continuously seek new ways to tell the company's story
You will work in a fast-paced environment managing multiple projects simultaneously, with shifting timelines and last-minute changes. Strong operational mindset and team vision are essential.
Qualifications:
- 10+ years of experience in creative roles, with focus on producing standout work for global brands
- Experience directing copy, art direction, design, video, animation, and other creative disciplines
- Demonstrated expertise in conceptual and strategically-led campaign development
- Experience in both agency and in-house environments
- Ability to prioritize and work well under pressure while maintaining speed and high attention to detail
- Ability to provide and receive constructive feedback across creative disciplines
- Strong presentation skills; ability to explain creative vision, strategy, and approach
- Experience developing and maintaining brand voice and tone guidelines
- Experience and understanding of performance marketing and its integration with creative strategy
- Proven ability to manage multiple projects in fast-paced environment
- Versatility in writing styles and tones, from short-form brand advertising and performance copy to longer-form editorial content
- Portfolio showcasing award-winning work and ability to push creative boundaries
