SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
ClassPass, part of the Playlist ecosystem (which includes Mindbody), is seeking a Marketing Analytics Manager to drive data-informed decision-making across consumer acquisition and retention strategies. You will own the evaluation, forecasting, and reporting of key acquisition and retention metrics, including variance analysis across marketing channels and geographies. Your work will directly inform investment decisions and identify growth opportunities.
Key responsibilities include building and maintaining reports and dashboards that provide clear performance visibility to cross-functional teams. You'll develop business cases for new initiatives by sizing opportunities, modeling investments, and delivering clear recommendations to senior stakeholders. You'll design measurement frameworks, including media mix models and incremental tests, to evaluate marketing ROI and guide resource allocation.
You'll partner closely with Finance, Product, and Marketing teams to align business strategy with performance insights and financial expectations. Your analytical work will support high-impact decisions and help shape the company's growth trajectory in the fitness and wellness space.
The ideal candidate brings 3+ years of experience in FP&A, investment banking, or management consulting, with advanced Excel modeling skills and the ability to independently access and analyze data using SQL. You should have a track record of developing business cases and presenting investment recommendations to senior stakeholders, with strong analytical judgment and curiosity about uncovering root causes behind performance trends. Familiarity with marketing and growth metrics (CPA, LTV, ROI) is valued. You thrive in fast-moving, ambiguous environments and can communicate complex findings clearly to non-technical audiences.
