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Confirm is seeking a proactive, commercially minded Marketing Analyst to own day-to-day marketing reporting, multi-touch attribution, and data storytelling for a B2B SaaS workforce enablement platform. You will be the team's source of truth for funnel conversion, pipeline contribution, and channel/campaign effectiveness.
The role features a 70/30 split: 70% building foundational reporting infrastructure (consolidating data, ensuring hygiene, building BI dashboards, defining sources of truth) and 30% extracting actionable insights. Over time, this ratio will flip as the data foundation solidifies.
Key responsibilities include: owning dashboard development across individual campaigns and full end-to-end motions; building and delivering weekly performance updates for marketing leadership and board decks; proactively monitoring funnel changes and channel performance to identify anomalies and formulation hypotheses; partnering with RevOps to maintain consistency across the lead-to-revenue funnel; and collaborating on multi-touch attribution models using tools like Dreamdata.
You will report to the Marketing Operations Manager as an independent contributor, acting as a business partner who confidently executes the data roadmap, maintains high data standards, and independently surfaces optimization opportunities.
Required experience: mid-level B2B SaaS marketing analytics background. Strong proficiency in BI tools (Sisense, Tableau, or Looker) and Salesforce reporting. Basic SQL knowledge is beneficial but not required. You should understand the full commercial funnel, translate it into clean reporting requirements, and communicate complex data trends to leadership as actionable business hypotheses.
Confirm is a B Corp certified, Platinum Investors in People organisation with multiple Gold wins at the Learning Technologies Awards. The company values doing the right thing, supporting each other, and raising the bar.