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Salary: CAD 162,400 - 218,000 / annual
Jane App is seeking a Market Owner to lead strategy and execution for the Canadian Manual Therapy and Mental Health segments. This is a General Manager–level role reporting to the VP of Insights & Operations.
In this position, you will own end-to-end market strategy for manual therapy (physical therapy, massage, chiropractic, acupuncture, and related disciplines) and mental health practitioners in Canada. You will set annual goals around key market metrics, obsessively track performance, and adjust strategy and tactics to drive outcomes. You'll develop deep, research-backed understanding of practitioner needs, workflows, competitive dynamics, and growth opportunities that informs cross-functional decision-making.
Key responsibilities include:
- Owning Canadian Manual Therapy and Mental Health markets end-to-end, setting and tracking annual goals around key metrics
- Building deep market and customer understanding through research and direct engagement
- Shaping and executing go-to-market strategy in partnership with Marketing and Customer teams
- Serving as the internal voice of the market, representing practitioners across Product, Marketing, and Customer functions
- Balancing strategy across three time horizons: immediate customer needs, 3–6 month marketing programs, and longer-term product priorities
- Identifying emerging opportunities, partnerships, and new growth vectors
- Representing Jane at industry events, conferences, and community touchpoints to build trust and strengthen market position
You'll work in a remote-first environment across Canada, the US, and the UK. Jane serves over 70,000 businesses with 250,000+ practitioners using the platform daily. The company is founder-led, high-growth SaaS focused on helping clinics run their businesses, care for patients, and grow their communities.
REQUIREMENTS:
- 4–6+ years of professional experience, including 2+ years at a top-tier strategy consulting firm and 2+ years in market strategy, general management, or product marketing (preferably B2B SaaS)
- Comfort managing to metrics: setting goals, diagnosing what numbers reveal, and adjusting strategy accordingly
- Demonstrated ability to develop and execute go-to-market strategies with measurable outcomes
- Excellent communication and stakeholder management skills; ability to distill complex market dynamics into clear narratives
- Experience working cross-functionally across Sales, Marketing, Product, and Customer teams; ability to influence without direct authority
- Comfort with ambiguity and bias toward action; ability to operate effectively with incomplete information
- Nice to have: Former GM experience or P&L management (small business or tech segment)
- Nice to have: Deep familiarity with manual therapy, mental health, or allied health landscape
- Nice to have: Former practitioner or operations leader in a manual therapy or mental health clinic
The posting notes: "If you don't meet every single qualification but are excited about this role, we'd still love to hear from you."
